For Keith Weed, the Chief Marketing & Communications Officer of Unilever, the growth of technology does not take away from the basic fundamental approach of placing people at the centre of all initiatives. He outlines three elements that matter when the conversation is centered on… Read More
Leo Burnett Beirut bagged a Silver and Bronze Lion in the Cyber category of the Cannes Lions International Festival of Creativity. The agency won for the campaign ‘Keep The Flame Alive’. The campaign for Johnnie Walker combined compelling storytelling with visual prowess, successfully drawing a parallel… Read More
The MENA region did not make a mark in the Radio & Design Lion category at this year’s Cannes Lions International Festival of Creativity. None of the agencies’ work stood out and did not manage to win any Lion. Impact BBDO Dubai had got two… Read More
NOTE FROM EDITOR: Following the announcement of Geometry Global winning a Product Design Lion Grand Prix, early June 27, an investigation was launched on who the recipient of the award should be in a Product Design category. Given the nature of the category, it was decided… Read More
It was an insightful day with the relatively smaller agencies in the Audi A, as we watched them speak with a lot more unrehearsed passion and excitement than some well-reputed agencies. More importantly, these talks were about real experiences worth learning from, than theory. They… Read More
Leo Burnett Beirut has brought home a Gold Media Lion while Geometry Global Dubai And Memac Ogilvy Dubai have won a Silver and Bronze Media Lion. Leo Burnett won a gold for its “Lebanon4Sale” campaign crafted for Sakker El Dekkene (an anti-corruption” organization). The campaign… Read More
In the inaugural year of Glass Lions, two agencies from the MENA region bagged the Glass Lion – Leo Burnett Beirut and Impact BBDO Dubai. Leo Burnett Beirut’s ‘Vote For Us, We’ll Vote For You’ campaign won a Glass Lion. “This new particular award… Read More
Kuwait based Impact & Echo BBDO Safat bagged a Gold Lion and a Silver Lion each for its work ‘Confusing Indian, Confusing Arab, Confusing Iranian’ for Honda Accord GPS. The jury was impressed with the simplicity and freshness of the campaign. “The approach… Read More
Memac Ogilvy Dubai was the sole agency from the MENA region which won a Lion in the Creative Effectiveness category. ‘The Autocomplete Truth’ work by the agency for UN Women bought home a Bronze Lion. Seeing that despite decades of global advancement, discrimination against women… Read More
Geometry Global and Memac Ogilvy stood out in the PR Lions category from the MENA region at the Cannes Lions Festival of Creativity by winning a Gold Lion for its ‘The Lucky Iron Fish Project. The project was launched in Cambodia, where almost half the… Read More
