Out of the 294 entries that were shortlisted in the Media Lions category at the Cannes Lions International Festival of Creativity, quite a few agencies in the MENA regions managed to clinch a place competing now for the final lap for Media Lions. Geometry Global Dubai (Geometry… Read More
Out of the 469 entries that were shortlisted in the Outdoor Lions category at the Cannes Lions International Festival of Creativity, agencies from the MENA region have clinched a few spots in the shortlist entries, competing for the final prize. In the shorlists, which also treats campaign… Read More
One of the most popular works from Memac Ogilvy Dubai, ‘The Autocomplete Truth’ is the only work from the Middle East and North Africa (MENA) region that has made it to the Cannes Lions International Festival of Creativity. The Autocomplete Truth, which raises the issue of gender… Read More
Comparing the scenario five years ago, when social media was still in its nascent stage, Mr Kim remarked that brands will have to come up with new strategies, because social media has evolved much faster than other platforms. “Around 10 years ago, no one thought that social media… Read More
Continuing the point of view that was shared in the article titled ‘Finding Oz’ in the Arabian Marketer, where I wrote about our region’s journey at Cannes from failure and heartbreak to gradual redemption and eventual bliss, I’ll be sharing key insights from my experience… Read More
Zombies were the central point of conversation at the inaugural session at the Cannes International Festival of Creativity. With spotlight on AMC’s ‘The Walking Dead’, the objective of the session was to better understand the kind of content that is resonating with the new age consumers.… Read More
As Cannes Lions International Festival of Creativity kicks off, agencies from Middle East and North Africa (MENA) region have begun the famous ‘Lions count’. In the Press Lions category, not too many agencies from the region have much to cheer on. Leo Burnett is the only… Read More
Considering the smartphone penetration in the Middle East and North Africa (MENA) region and the growth that mobile has seen in various markets where the likes of UAE, KSA, Egypt are leading global trends, the Mobile Lions shortlist at the Cannes Lions International Festival of Creativity… Read More
Cannes Lions International Festival of Creativity established Innovation Lions to reward technologies and innovations that have an impact on the marketing and communication business. Lions are awarded to such things as (but not limited to) the most innovative platforms, apps, tools, programmes, hardware, products, and radical… Read More
Some of the biggest corporates in MENA are crafting strategies to better connect with the Arabian and the African consumer. If there was one underlying thread across most advertising messages seen in the year, it was the attempt from brands to own higher ground in a… Read More
