In the media and communication business, the definition of content has traditionally been restricted to the conventions and popular formats of consumption. In the digital age however, these definitions have become more inclusive, essentially begging the question whether content needs to redefined for the new… Read More
Facebook has appointed Amira Rashad as its new Regional Head of Brand Advertising at Facebook Middle East, North Africa and Pakistan. Ms Rashad will work with leading FMCG and Technology advertisers, defining strategy and optimizing ROI of their Facebook advertisements. “I am delighted to have… Read More
Global Communications Consultancy, Grayling has announced the appointment of Nicola Gregson as the new Managing Director for its Dubai office. The appointment follows a number of account wins for Grayling Dubai. Ms Gregson has more than 20 years of global PR experience with 8 in… Read More
The Cannes Lions International Festival of Creativity launched the fifth Cannes Chimera Competition, an initiative to engage the global creative industry in building public awareness and support for solutions to critical global development problems. This year, the brief for the Cannes Chimera Competition calls for… Read More
A space jump… The world’s biggest toy store… Jumping with D Rose… Consumers are shaping the way we shop like never before with their need to explore, learn, experiment and communicate, pushing brands to connect with some of the most vital elements of human nature.… Read More
New research from Oracle reveals that nearly 55% of millennials say a poor mobile app experience would make them less likely to use a company’s products or services. According to the global report, Millennials and mobility: how businesses can tap into the app generation, 39%… Read More
Alexander Mann Solutions, a provider of talent acquisition and management services has made strategic appointments in the Middle East region enhancing its leadership team in the region. It has taken on board Chance Wilson as its regional Director for Middle East and Africa. Mr Wilson… Read More
Global public relations and communications firm Burson-Marsteller has appointed Andrew Cecil as Chairman of its Europe, Middle East and Africa (EMEA) Public Affairs practice. In this role, Mr Cecil will be based in Brussels leading the agency’s practice throughout the EMEA region. Mr Cecil has… Read More
Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. Interpublic Group and its agencies are leading the effectiveness index in the Middle East… Read More
Telecom Operator Ooredoo, the official sponsor of Paris Saint-Germain, has unveiled Fans Do Wonders, a star-filled new TV campaign featuring Paris Saint-Germain football legends such as Zlatan Ibrahimović and David Luiz. The 60-second TVC depicts fans puppeteering a match through their mobile devices. The campaign,… Read More
