This year’s Dubai Lynx promised more. The theme for the festival, ‘Create Tomorrow’ was in itself inspiring. We are in the midst of an ongoing cultural and technological renaissance and marketing communications efforts need constant reappraisal to be ready for tomorrow. I, therefore, went to… Read More
The first day of the Dubai Lynx International Festival of Creativity very rightly signaled advertising’s evolution into a discipline that is meant not only for selling products and services, but also for making a difference in the society, and eventually be a force for good, a point that is very… Read More
Millennials hate advertising, at least in the very traditional sense of the word. The message was loud and clear at the first day of Dubai Lynx International Festival of Creativity. As marketing professionals set out to look for solutions, Chuck Phillips, Chief Technology Officer, Mirum… Read More
One of the biggest challenges facing the advertising and marketing industry is the renewed expectations from agencies in their role as partners to marketers. The advent of digital is questioning the once absolute experts in communication and connecting with consumers, as new players, who may… Read More
He may have the most interesting designation as the Digital Prophet of AOL but there is no doubt David Shing knows just how to challenge any convention or norm that the advertising business, knowingly or unknowingly, follows. From questioning marketing strategies to the very mindset… Read More
Interpublic Group has put in motion a succession plan for its media asset – IPG Mediabrands that includes agencies such as UM, Initiative and digital assets like Reprise amongst others. Henry Tajer has been elevated to the post of CEO while Matt Seiler has been named the Chairman of… Read More
J. Walter Thompson MENA is geared up to compete with the region’s best at the upcoming Dubai Lynx International Festival of Creativity. Some of the work from the agency that is in the ring includes breaking boundaries and challenging market norms. A closer look at… Read More
Following a global call for content, Cannes Lions has issued an opening volley of speaker names for Lions Innovation – the new two-day ‘festival within The Festival’ that fuses data, technology and ideas. The speakers will be part of an avant garde programme that explores,… Read More
The Dubai Lynx International Festival of Creativity announced that it has received a record 2,473 entries across its 15 award categories. Some categories saw significant increases this year with Branded Content & Entertainment receiving 93% more versus 2014 and PR increasing by 84%, while entries… Read More
With only three days left for the Dubai Lynx International Festival of Creativity to kick off, it is about time to take a closer look at the region’s top work that is competing for the Lynx. With messages that go beyond advertising, and bring out… Read More
