MediaCom has been appointed as Duracell’s global media agency of record, following a competitive pitch. The development that covers 32 markets includes the Middle East & North Africa (MENA) region as well, in addition to the US, UK and China. MediaCom will take over the… Read More
Gerety Awards has extended its deadline till May 29 urging the Middle East & North Africa region to enter its campaigns before this date. However, it will not be accepting COVID-19 related ads. “An online petition called for award shows to place a ban on… Read More
Instagram has teamed up with TBWA\Raad for its new campaign, #Stopfoodwaste, that aims to address the problem of food wastage during Ramadan. Using the brand’s latest augmented reality (AR) technology, TBWA\RAAD created a filter that allows people to create Ramadan meals with minimal leftovers. Hosted… Read More
In wake of the COVID-19 pandemic, brands have shifted their approach and redefined consumer experiences. Advertising agencies around the world are refocussing to get through to consumers in these #StayHomeStaySafe times by creating simple yet powerful works. Some of these effective works were shared during… Read More
Keeping in mind the Holy Month of Ramadan and how the month calls for food companies to abstain from showing food in their ads to avoid temptation during fasting, McDonald’s Saudi Arabia with its advertising agency Leo Burnett Riyadh created a novel new way to… Read More
Hair Care brand, Vatika, has launched a campaign in the Middle East to encourage all to be positive and make the most out of their home quarantine. Vatika’s #InspiredByNature campaign suggests fun things that everyone can do at home and, it is centered around borrowing… Read More
Cairo Ad School and Team Dubai/B&W will host The One Club for Creativity’s global Portfolio Night in each of those cities, taking place on 20 May, 2020. The One Club has so far confirmed 22 hosts in 23 cities will take part in this year’s… Read More
MCN, the Middle East Communications Network, as a group is participating in the global initiative of marking October as Breast Cancer Awareness month. To support the cause, MCN has changed its logo to incorporate the Pink Ribbon – the widely recognized global symbol of Breast… Read More
The Stevie Awards, organizer of the global business awards programs, has issued a call for entries for the 2020 (first annual) Middle East Stevie Awards; the first business awards program to recognize innovation in the workplace throughout the Middle East and North Africa (MENA) region.… Read More
Advertising spend is set to rise next year, culminating in global growth of 6 percent to USD 656 billion. This is a marked uptick from the 2.5 percent rise estimated for 2019 but is down on the 7.3 percent growth recorded last year. This is… Read More
