Not all aspects of the millennial digital behavior have passed on to Generation Z (Gen Z). In a recent report, Criteo pointed out that for this powerful group of shoppers, the love of real-world retail experience augmented by technology, is more important. This was part… Read More
Dentsu Aegis Network is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle, a technology-enabled, data-driven performance marketing agency that it had acquired last year globally. In MENA, Merkle will be led by Rudy… Read More
Publicis Groupe has appointed Raja Trad to the newly created role of Chairman of Publicis Groupe Middle East, signaling the Groupe’s ambition to develop its activities further in this “strategic” region. This appointment is the next step in the implementation of Publicis Groupe’s Country Leadership… Read More
Watermelon Communications, a marketing and communications agency in the region, has forged an alliance with 3AW, a global network of independent full-service communication agencies. At present, Watermelon is the only GCC entity in this network. The 3AW network has its roots in the United States,… Read More
J. Walter Thompson Saudi Arabia has retained the Consumer Business Unit (CBU) account for Saudi Telecom Company (STC) and additionally been awarded the operator’s Corporate Account, after a selection process across multiple international agencies. STC launched a communication pitch process in order to identify a… Read More
TBWA\Raad was ranked the number one agency from the Middle East and North Africa (MENA) region at the Cannes Lions International Festival of Creativity 2018. This is one of its best performances at Cannes Lions in recent years, where it has led the MENA awards… Read More
Toppling WPP from its seven-year run as Holding Company of the Year at Cannes Lions International Festival of Creativity, essentially ever since the award was first incepted, it is Omnicom that has bagged the top honor this year. Omnicom agency BBDO also displaced Ogilvy Worldwide… Read More
In pure numbers, this may not have been Middle East & North Africa’s (MENA) best run at Cannes Lions International Festival of Creativity. In comparison to the 39 Lions that the region had won last year, this year the total tally from MENA is at… Read More
The Cannes Lions International Festival of Creativity ended with many surprises – perhaps the first being a much scaled down version of the festival that many described as a big advertising party to a massive display of platforms’ money power to a forum that had… Read More
The Cannes Lions International Festival of Creativity named the winners in seven categories on day four of the festival. The night belonged to the winners in Product Design Lions, Creative Data Lions, Innovation Lions, Social & Influencer Lions, PR Lions, Direct Lions & Media Lions.… Read More
