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AM Editorial

Sanascope: Why Initiatives Like #SheMeansBusiness Are Critical

Sanascope: Why Initiatives Like #SheMeansBusiness Are Critical

8 years ago by Sana MahmudAM Editorial

There couldn’t have been a better time for Facebook to bring its global program #SheMeansBusiness to the Middle East & North Africa (MENA) region. The initiative focuses on major triumphs, experiences and insights on being a woman entrepreneur. Facebook has even given itself a target… Read More

Planet 50-50 By 2030: A New Strength In Pink

Planet 50-50 By 2030: A New Strength In Pink

8 years ago by Kiran KidwaiAM Editorial

Not all women like pink – I do, but arguably I am among the few. By some norm though, pink is the color to identify with all things women. Could have been worst – could have been beige. Moving on, at one point, pink represented… Read More

Women’s Day: What Are We Really Celebrating?

Women’s Day: What Are We Really Celebrating?

8 years ago by Asma WangdeAM Editorial

Gender inequality has been one of those issues that has managed to plague societies over what can be described as different eras. However, many societies continue to suffer with inequality issues to this day. And while constant efforts have been taken to reduce this gap,… Read More

Zebanomics: Tech Giants Join Hands Against Travel Ban

Zebanomics: Tech Giants Join Hands Against Travel Ban

8 years ago by Zeba MahmudAM Editorial

The travel ban that was one of the first challenges facing the Middle East & North Africa (MENA) region in 2017 has seen much action within the short time that it had been announced on January 27 2017. Even as the ban has met with… Read More

Zebanomics: Immigration Ban – 2017’s First Jolt To MENA

Zebanomics: Immigration Ban – 2017’s First Jolt To MENA

8 years ago by Zeba MahmudAM Editorial

By no means was this going to be an easy year for the Middle East & North Africa (MENA) region. The economic challenges would have had been enough to keep everyone on their toes. Even as the region’s leaders were bracing for the impact of… Read More

Brand Samsung: Comeback After The Setback

Brand Samsung: Comeback After The Setback

8 years ago by Kiran KidwaiAM Editorial

Having enjoyed the “rockstar” status in smartphones in the August of 2016, no one could have predicted that a month later, Samsung would face its biggest challenge as its flagship product Note 7 began exploding, forcing airlines to ban the phone onboard. The South Korean… Read More

Sanascope: Beginning 2017 With Data Power

Sanascope: Beginning 2017 With Data Power

8 years ago by Sana MahmudAdvertising

Digital is mainstream. We are in the age of the geeks and the Middle East and North Africa (MENA) region, where legacy media dominates despite consumer trends, will see the change too. Glad that is out the way. That is after all the bottomline of… Read More

Zebanomics: ‘Two’ The Believers…

Zebanomics: ‘Two’ The Believers…

8 years ago by Zeba MahmudAM Editorial

No occasion to celebrate should be wasted, and today we have more than just an excuse. The Arabian Marketer, AM as most of you know it, turns two years old today. In many ways, it seems like only yesterday when we first began work on… Read More

Zebanomics: A Good Bad Year

Zebanomics: A Good Bad Year

8 years ago by Zeba MahmudAM Editorial

Joining the celebrations across the world, the Middle East and North African (MENA) region too bid adieu to 2016, gearing up for 2017. In the last three months, the marketing, media and advertising industry took stock of what 2016 meant for businesses in the region.… Read More

Sanascope: NYE Fireworks – Connecting Present & Future

Sanascope: NYE Fireworks – Connecting Present & Future

8 years ago by Sana MahmudAM Editorial

5,4, 3, 2, 1…and boom came the fireworks right on cue as the clock struck midnight in Dubai, a tribute to the positive spirit of the city. A glittering falcon took flight in the night sky to welcome 2017, followed by the typically opulent fireworks.… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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