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AM Editorial

What’s Trending: Efficient Bureaucracies To Apple New Launches

What’s Trending: Efficient Bureaucracies To Apple New Launches

9 years ago by Asma WangdeAM Editorial

It has been an interesting week for the region and for tech geeks globally. Media was abuzz with the online video that government officials had posted of Sheikh Mohammed bin Rashid al-Maktoum making an unannounced visit to a government office and finding it empty. The… Read More

What’s Trending: Emirati Women, WhatsApp & Apple

What’s Trending: Emirati Women, WhatsApp & Apple

9 years ago by Asma WangdeAM Editorial

The week began with celebrations in the UAE as brands and companies utilized the Emirati Women’s Day platform to connect with leading ladies – both within companies and consumers. This day was launched last year by Sheikha Fatima Bint Mubarak, who holds the distinction of being the Chairperson of the… Read More

What’s Trending: Social Platforms & Olympics

What’s Trending: Social Platforms & Olympics

9 years ago by Asma WangdeAM Editorial

This week’s trending headlines were dominated by changes in the social media world. The tug of war between Facebook and the ad blocking community continued. What started when Facebook decided to intervene ad blocking softwares, in an effort to increase viewership of ads, continues to… Read More

Sanascope: The Transparency Debate

Sanascope: The Transparency Debate

9 years ago by Sana MahmudAM Editorial

The recently released Association of National Advertisers (ANA) report on media transparency created quite a stir in the advertising industry across the globe for several of its revelations including cash rebates by media agencies. The debate will continue to garner attention as ANA has now… Read More

Zebanomics: Saudi Arabia – Eyeing A Local Global Balance?

Zebanomics: Saudi Arabia – Eyeing A Local Global Balance?

9 years ago by Zeba MahmudAM Editorial

There is a call for change in Saudi Arabia, in a manner that has hitherto been unseen. Mohammad Bin Salman, son of Saudi Arabia’s King Salman and Crown Prince of the Kingdom, has got the world sit up and take notice of what is being… Read More

What’s Trending: Sports Rush, BMW Ad Low & Happy Ramadan

What’s Trending: Sports Rush, BMW Ad Low & Happy Ramadan

9 years ago by Asma WangdeAM Editorial

It is quite increasingly becoming the case where a week in review does not begin with trending headlines around major sports events. Finale matches in both cricket and football have been trending in the week gone. The Indian Premier League (IPL) 2016 saw the Royal Challengers Bangalore take… Read More

What’s Trending: Egypt Air, Sultan And Soccer

What’s Trending: Egypt Air, Sultan And Soccer

9 years ago by Asma WangdeAM Editorial

We start this weeks section on the trending headlines with the news of the Egypt Air flight, which as we had reported last week was reported missing. Later reports confirmed the tragic news of the plane being found crashed in the Mediterranean Sea. However, the… Read More

What’s Trending: Cannes Film Festival, Missing Plane And Bombs

What’s Trending: Cannes Film Festival, Missing Plane And Bombs

9 years ago by Asma WangdeAM Editorial

One of this week’s highlight was the Cannes film festival. The festival was filled with glamorous actors and artists from around the globe. And while everyone was in awe of Sonam Kapoor’s red carpet look, Bollywood’s leading actress Aishwarya Rai Bachchan received a mixed reaction… Read More

AM Perspective: Redefining Brand Reinvention

AM Perspective: Redefining Brand Reinvention

9 years ago by Asma WangdeAM Editorial

Reinvention has been deemed as one of the most important aspects of a brand’s progress. However, this umbrella term usually encompasses many meanings than what is attributed to it. Brands can ‘reinvent’ themselves when they are on the verge of becoming irrelevant or obsolete in… Read More

Sanascope: Saudi – Realizing A Marketer’s Dream

Sanascope: Saudi – Realizing A Marketer’s Dream

9 years ago by Sana MahmudAM Editorial

“Saudi Arabia: the heart of the Arab and Islamic worlds, the investment powerhouse, and the hub connecting three continents: Africa, Asia and Europe” is the aim of the Saudi Vision 2030 document unveiled in Riyadh by Deputy Crown Prince Mohammed bin Salman. At a time… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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