Ecommerce conversations continue to take centre stage for the Middle East region. At the inaugural Digitalks, a digitally-focused conference series, experts from the business asserted with over 60 percent audience shopping online in the region, understanding this segment is imperative. “Deriving extraordinary results from innovative… Read More
With McDonald’s having more than 36,000 restaurants globally in over 100 countries, Global Web Index took at closer look at how the fast food chain’s ambition to create fully recyclable packaging by 2025 could help spread its global reach still further by appealing to eco-conscious… Read More
In its annual ‘Global Recruiting Trends 2018’ report, LinkedIn has unveiled top four trends in the Middle East & North Africa (MENA) region that are expected to impact the way people get hired and stay engaged at work in 2018. The four trends — diversity,… Read More
Mahindra Comviva, a player in mobility solutions, is partnering with Sacom Mediaworks, a content aggregator in the Middle East & Africa. This tie-up with Sacom Mediaworks will provide Mooditt Digital Store, Comviva’s digital marketplace for content, with a broader range of digital video-on-demand content in… Read More
Facebook maintains its position as the most positively talked about brand in Egypt with the largest impact among consumers in the past year according to the 2017 Best Brand Rankings by YouGov BrandIndex. With Egypt constituting its largest Middle East fan-base, Facebook has certainly been… Read More
More affluent consumers have purchased something on their mobiles than their computer in the last month. According to data from Global Web Index, in the Middle East & Africa (MEA) region, 46 percent affluent onliners have made a purchase via mobile and 36 percent have… Read More
Data and analytics company YouGov has made its research operations purely digital in the Middle East and North Africa (MENA) region. As per company officials, the decision falls in line with the company’s vision of being a leader in online research and data analytics, an… Read More
As online shoppers change habits, online stores have to keep evolving to stay in pace. Keeping in mind how data alliances can help retailers meet customer expectations, Criteo outlined trends that will shape up the online marketplace and the marketing industry itself in 2018. Reiterating… Read More
Email marketing is arguably one of the most direct ways of reaching out to consumers with more tailored and personalized content. Data from Global Web Index suggests that, despite the influence of newer forms of digital communication such as social and video, email marketing is… Read More
The rise of online streaming services has revolutionized the media industry. Faced with a mix of media providers, consumers have the power to unlock thousands of TV shows, films and music in seconds. New research from YouGov Omnibus shows how rapidly media trends are shifting… Read More
