Vuclip, a PCCW Media company, has appointed Wesam Kattan as Vice President, Content & Brand Marketing, for the Middle East and North Africa (MENA) region for Viu. This appointment comes ahead of the unveiling of Arabic Originals on Viu, its direct to consumer video-on-demand (VOD)… Read More
Teenagers are far more critical users of social media than they are credited for, and need to be better supported in reaping the benefits of social media. A study from the University of Birmingham closely studies teens’ online habits, finding that young people are not… Read More
With their high-end PS4 Pro and Xbox One X consoles on the market, Sony and Microsoft are looking to capitalize on an enthusiast audience happy to upgrade their hardware for incremental increases in performance. What proportion of console gamers are most engaged with their device?… Read More
An efficient mobile play in a marketing strategy can make all the difference in enhancing the consumer experience. The subject will be tabled further at Moment Innovation organized Mobile Marketing Innovation Summit 2018, to take place in Amman on February 7, 2018. The speakers include… Read More
UAE Exchange and twofour54, the commercial arm of Abu Dhabi’s Media Zone Authority, have entered a partnership for cash collection service. twofour54 customers can now visit any of the UAE Exchange branches in the country to pay their dues. “The aim of the partnership is… Read More
Several broad themes will define 2018, a year that follows the call for introspection and transparency that the marketing industry had embarked on. In a new set of challenges, trust will be among the predominant areas of focus, according to Zenith. The media agency’s special… Read More
Alongside the game, the Super Bowl commercials have become a cultural phenomenon, allowing brands to create buzz and conversation around the world. TV is undoubtedly still one of the most efficient ways to raise brand awareness, however, what really sets winners apart from losers remains… Read More
Professionals in the UAE are highlighting skills and experience over personal strengths, according to new data from LinkedIn. The professional network analyzed the most popular words in member profiles worldwide in 2017 and says that the word ‘successful’ has dropped out of the top 10… Read More
Ecommerce sales growth will continue to dominate marketing objectives in 2018. A recent report by the Ecommerce Foundation anticipates online sales value to grow to USD 2.77 billion globally. With several events lined up for the year, here are some tips on how to take… Read More
Overall, search engines and TV ads remain the most important brand discovery channels for millennials, as they do for Gen Xers or Baby Boomers. But it’s in looking at the over-indexes where it is evident how third-party digital content sources differentiate millennials from older generations.… Read More
