More affluent consumers have purchased something on their mobiles than their computer in the last month. According to data from Global Web Index, in the Middle East & Africa (MEA) region, 46 percent affluent onliners have made a purchase via mobile and 36 percent have… Read More
Data and analytics company YouGov has made its research operations purely digital in the Middle East and North Africa (MENA) region. As per company officials, the decision falls in line with the company’s vision of being a leader in online research and data analytics, an… Read More
As online shoppers change habits, online stores have to keep evolving to stay in pace. Keeping in mind how data alliances can help retailers meet customer expectations, Criteo outlined trends that will shape up the online marketplace and the marketing industry itself in 2018. Reiterating… Read More
Email marketing is arguably one of the most direct ways of reaching out to consumers with more tailored and personalized content. Data from Global Web Index suggests that, despite the influence of newer forms of digital communication such as social and video, email marketing is… Read More
The rise of online streaming services has revolutionized the media industry. Faced with a mix of media providers, consumers have the power to unlock thousands of TV shows, films and music in seconds. New research from YouGov Omnibus shows how rapidly media trends are shifting… Read More
The MediaVantage, a UAE-based media sales representative, will represent Qunar.com – a search engine in the outbound Chinese travel space in the Middle East region. The contract, awarded after a competitive pitch, includes representation of all Qunar.com platforms including Flight.qunar, Hotel.qunar, Travel.qunar and Car.qunar. “We… Read More
As Brndstr prepares for its next level of growth, which includes expanding into new markets, the agency’s Founder Simon Hudson is stepping down from his role as CEO. In the next few months, Mr Hudson will still be involved in the agency’s business decisions but… Read More
The social media users by the youngest digital consumers (16-24s), essentially the smartphone-centric age group, is the most engaged with social. The Middle East & Africa region is seeing higher consumption patterns in this factor, in comparison to some of the western markets with the… Read More
Mark Zuckerberg began 2018 with his list of resolutions for Facebook in the year, which in a nutshell was ‘fixing’ the social media platform. Given all the conversations around fake news, the role that Facebook may have played in US Presidential Elections, studies indicating people… Read More
Digital consumption in the Middle East and North Africa (MENA) region is growing at one of the fastest paces in the world, driven by a large population, fast-improving mobile connectivity and a flood of new streaming platforms in the market. That’s the top line from… Read More
