Ecommerce sales growth will continue to dominate marketing objectives in 2018. A recent report by the Ecommerce Foundation anticipates online sales value to grow to USD 2.77 billion globally. With several events lined up for the year, here are some tips on how to take… Read More
Overall, search engines and TV ads remain the most important brand discovery channels for millennials, as they do for Gen Xers or Baby Boomers. But it’s in looking at the over-indexes where it is evident how third-party digital content sources differentiate millennials from older generations.… Read More
As Twitter Moments gains traction, and the micro-blogging platform has worked towards the addition of newer, more premium inventory, it has looked for newer ways for its monetization as well. In line with this, Twitter had introduced In-Stream Sponsorships last year and has now added… Read More
Emotion artificial intelligence (AI) systems are becoming so sophisticated that Gartner, Inc. predicts that by 2022, personal devices will know more about an individual’s emotional state than his or her own family. AI is generating multiple disruptive forces that are reshaping the way we interact… Read More
To consume video or audio based content online, millennials are primarily choosing a mobile over PCs/laptops. This lead is greatest for watching video clips (e.g. through social media apps or YouTube), where the convenience of mobiles is trumping larger-screened devices (despite the latter providing a… Read More
Ecommerce conversations continue to take centre stage for the Middle East region. At the inaugural Digitalks, a digitally-focused conference series, experts from the business asserted with over 60 percent audience shopping online in the region, understanding this segment is imperative. “Deriving extraordinary results from innovative… Read More
With McDonald’s having more than 36,000 restaurants globally in over 100 countries, Global Web Index took at closer look at how the fast food chain’s ambition to create fully recyclable packaging by 2025 could help spread its global reach still further by appealing to eco-conscious… Read More
In its annual ‘Global Recruiting Trends 2018’ report, LinkedIn has unveiled top four trends in the Middle East & North Africa (MENA) region that are expected to impact the way people get hired and stay engaged at work in 2018. The four trends — diversity,… Read More
Mahindra Comviva, a player in mobility solutions, is partnering with Sacom Mediaworks, a content aggregator in the Middle East & Africa. This tie-up with Sacom Mediaworks will provide Mooditt Digital Store, Comviva’s digital marketplace for content, with a broader range of digital video-on-demand content in… Read More
Facebook maintains its position as the most positively talked about brand in Egypt with the largest impact among consumers in the past year according to the 2017 Best Brand Rankings by YouGov BrandIndex. With Egypt constituting its largest Middle East fan-base, Facebook has certainly been… Read More
