As the year draws to a close, LinkedIn has reiterated that mobile and video content are expected to be the two main trends in 2018 for the professional networking site. “Digitization is not a passing trend,” reflected Ziad Rahhal, Head – Marketing Solutions, LinkedIn MENA.… Read More
WPP has been named Adobe Global Digital Experience Cloud Solution Partner of the Year for 2017 at Adobe’s annual sales conference in Las Vegas. This marks the first time that WPP has won the award, which recognizes the partner with the greatest impact on the… Read More
What better way to encourage advertisers to explore newer technology than giving them more options to test it. Snap Inc. has aimed to do this by launching Lens Studio, a desktop app, open to all, to design and build Snapchat Lenses. With the release of… Read More
The advertising industry is changing and new mobile formats are emerging every day. From shorter ads to disappearing stories, these new formats are evolving the creativity game on mobile. As the adage goes, ‘creativity happens within constraints’. The question becomes how we effectively tell brand… Read More
Amino, an app that offers a platform to create and find communities for any interest in the world, is seeking to address the online Arabic content gap for regional social media users as it officially launches in the region. The company is driven by the… Read More
For Isobar, 2018 will be the year where technology enhances and scales the most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional… Read More
Social platforms have become an ideal avenue for beauty brands hoping to organically expand their reach. Due to its visual nature, Instagram in particular has been an attractive channel for brands looking to showcase their latest beauty products – including via influencers. Compared to the… Read More
Facebook has rolled out its newest initiatives to help Arab content creators unleash their creativity at VIDXB, an annual gathering celebrating the world of online video. The all-new Facebook Creator App and the Facebook for Creators website will enable the easy creation of content and… Read More
Brands and retailers not only realize the potential of data, but also view collaboration and pooled assets as a way to better meet customers’ needs, drive value and compete. This has been among the key messages for companies in the ecommerce domain for 2017, including… Read More
The region’s first ever celebration of online content creators, media influencers, fan communities, and industry professionals took place at VIDXB. Held between 8-9 December at the Dubai World Trade Centre, du was the official telco partner during the event where it hosted a meet and… Read More
