For Isobar, 2018 will be the year where technology enhances and scales the most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional… Read More
Social platforms have become an ideal avenue for beauty brands hoping to organically expand their reach. Due to its visual nature, Instagram in particular has been an attractive channel for brands looking to showcase their latest beauty products – including via influencers. Compared to the… Read More
Facebook has rolled out its newest initiatives to help Arab content creators unleash their creativity at VIDXB, an annual gathering celebrating the world of online video. The all-new Facebook Creator App and the Facebook for Creators website will enable the easy creation of content and… Read More
Brands and retailers not only realize the potential of data, but also view collaboration and pooled assets as a way to better meet customers’ needs, drive value and compete. This has been among the key messages for companies in the ecommerce domain for 2017, including… Read More
The region’s first ever celebration of online content creators, media influencers, fan communities, and industry professionals took place at VIDXB. Held between 8-9 December at the Dubai World Trade Centre, du was the official telco partner during the event where it hosted a meet and… Read More
With both Facebook and Snapchat investing in original TV content in 2017, the commitment of the social media giants to stake a claim to a portion of TV revenues is clear. There are indications, however, that music may be the next industry that social services… Read More
The year 2018 is poised to be another busy year for marketers, complete with continued evolution in communication approaches, media targeting technology and ROI measurement. How brands communicate with people will continue to evolve rapidly away from just standard paid media. Kantar Millward Brown has… Read More
There is no denying that online video viewing is growing at an unprecedented pace, making videos a must-explore advertising option for marketers. Platforms are putting their best foot forward to assist brands in making the most of online videos, but not all are necessarily doing… Read More
Aspiring social media influencers can now be a part of a digital influencer competition and series in the region. With applications opening on December 1st, ‘Sadeem’ will take candidates on an exciting journey of discovery, creativity, and digital growth that inspires them to achieve their… Read More
In comparison to the 94 percent increase recorded in online sales on Black Friday in 2016, in the Middle East & Africa (MEA) region, this year there was an increase of 179 percent from the October average. These numbers from Criteo further vindicate that ecommerce… Read More
