Anghami, has appointed Paul Akiki as its new Chief Brand Officer. With over 18 years of experience in the region in advertising agencies like BBDO and Leo Burnett, Mr Akiki handled regional and international accounts spanning the real-estate, FMCG, telecom, airlines and automotive sectors. In… Read More
Digitalks, Middle East’s first digital-focus conference series will take place on January 24, 2018 in Dubai. The first edition will focus on ‘Ecommerce challenges in the Middle East’, addressing MENA’s online commerce market. The half-day conference will derive value and return from digital technologies and… Read More
Jaguar Land Rover is adding ecommerce to its retail strategy and overall consumer experience. The British carmaker’s new website is said to be the first step of a technology roll-out plan that will enhance the car ownership experience through its digital platforms. Known as the… Read More
Ubiquitous consumer access to the internet and mobile technology has revolutionized the travel and tourism industry worldwide, changing the way consumers plan and book trips, and residents of GCC countries are a significant part of this revolution. A Price Waterhouse Cooper report, ‘Global megatrends and… Read More
Had Google not flipped the machine learning switch for Google Translate, it would have taken 10 years for it to bring the context in language translation that it has achieved now. It took a machine a single night to become the best player in the… Read More
Irrespective the changes in the industry, the most important agenda for marketers continues to be around engaging audiences. Several channels assist in this. Social media, especially given the role it plays in progressing ecommerce, is one example. Another is creating the right kind of content.… Read More
Online channels are constantly changing the face of ecommerce, and the likes of mobile and social media are playing an important role in this. This is supported by a parallel access to data, where industry leaders are constantly looking at ways to put data into… Read More
Apple has competed and won time and again as a brand of reckoning in the Middle East & North Africa (MENA) region. This was validated once again in the latest brand rankings from YouGov BrandIndex, where iPhone rated as the top brand that Egypt consumers… Read More
Sojern, a global demand engine for reaching travelers, has acquired Facebook & Instagram Marketing Partner (FMP) Adphorus. The FMP specializes in custom advertising solutions for travel brands. According to Sojern CEO Mark Rabe, interest in Facebook marketing solutions has grown dramatically as the global travel… Read More
Twitter has launched a set of premium APIs, as part of a larger plan to roll out new premium endpoints, that will bring more capabilities than its standard APIs. Hitherto developers had access to Twitter data via standard APIs that provide basic query functionality and… Read More
