Recommendations from social media have come to challenge the traditional power of word-of-mouth (WOM) among millennials. Crucially, in the Middle East & Africa (MEA) region, recommendations on social are now as or more important than WOM. The case is same in Latin America too. In… Read More
Most professionals in MENA (88%) like hearing about new opportunities and higher compensation lures them into switching to a new job, according to LinkedIn’s annual talent survey – ‘Inside the Mind of Today’s Candidate’. The study reveals that higher compensation elsewhere (41%) is still the… Read More
du and Unified Inbox (UIB) have entered into a strategic partnership to bring a new and secure way for users to communicate with du without downloading another app or using a separate web-based service. The announcement is in line with du’s long standing association with… Read More
The combination of content and data can lead to incremental growth. Or so believes Socialbakers, whose upcoming forum EngageX makes this argument. Scheduled to take place on November 9, 2017, the conference’s theme revolves around creating smart content through insights from data. The forum will… Read More
Expanding its digital footprint, du has entered into a partnership with Souq.com, which was recently acquired by Amazon. Following this, du customers will now be able to purchase a range of products including SIM cards, post paid plans, data packs, SIM top-ups and du devices… Read More
The changes in the device ecosystem, recent shifts in video behavior and the need to understand a constantly changing future in terms of consumer technology have led to the emergence of a new kind of consumer – the ‘onliner’. Google has taken a closer look… Read More
On average, a typical digital consumer now owns 3.23 of connected devices. Global Web Index that tracks ownership of 12 different connected devices – from smartphones, laptops and tablets to streaming sticks, wearables and games consoles – asserts this. The differences by age stand out… Read More
This is a great time to be an ecommerce company in the UAE, as more people are online now than ever. According to Euromonitor, ecommerce equated to just 1.5 percent of the overall retail industry spend in the UAE during 2016, a figure which could… Read More
Social media users are comfortable in maintaining a presence across more than one platform; while digital consumers had an average of around four social accounts back in 2013, this figure has now doubled to around eight. This growth is not only a result of the… Read More
For many brands, the traveler forms part of an important set of consumers, especially given the manner in which the travel industry continues to boom in a region like the Middle East & North Africa (MENA). But as some marketers may know, there is no… Read More
