Emojis used to be reserved for messaging closest friends and family. Over the last year, brands such as Pepsi & P&G looked at emojis as a connection tool with their consumers and various social media platforms enabled better usage of emojis in doing so. Emojis… Read More
When Nicola Mendelsohn, VP for Facebook in EMEA, stated last June that in five years’ time Facebook ‘will definitely be mobile and probably all be video’, some heads were turned. Is it certain that video will be the future of social? And after that, could… Read More
Facebook is building further on people sharing moments with their friends and other groups on the platform. In its latest update, Facebook is letting people share holidays and events that are of interest to specific communities. “We are introducing a marketing program to invite people… Read More
With the holiday season nearing its peak, marketers are looking for all opportunities to engage with consumers. In the UAE, a massive number of 90 percent Twitter audiences are making plans to celebrate the New Year. Around 81 percent of these are excited about the… Read More
GroupM has named the leadership team for its newly launched unit [m]PLATFORM for the Europe, Middle East & Africa (EMEA) region. The media holding company has appointed Alex Stil, most recently the global Chief Commercial Officer of GroupM Connect, as President for [m]PLATFORM EMEA. Sebastiaan… Read More
Talent acquisition will continue to be a key focus for MENA companies in 2017 and recruiters will be even busier this year, focusing on quality of hiring. Jobs pertaining to operations, sales and engineering will be the highest priority roles to fill in 2017. This… Read More
Compared to six years ago, global demand in the smartphone market has changed. Homegrown mobile brands in the east have muscled their way in alongside Apple and Samsung, leading to a downward pressure on price. GWI’s year-on-year data for purchasing of mobiles confirms a recent… Read More
DownTown Café has joined the McCollins Media roster, alongside several other F&B brands. McCollins Media is a boutique PR and digital brand activation agency, equipped with experience in giving brands a 360-degree approach to help establish the brand successfully in the UAE market. With this… Read More
With the migration of gaming activities online, and the subsequent expansion of the gaming community, a whole host of behaviors now fall within the remit of gaming even when they don’t actually involve picking up a controller and playing a game. The rise of spectator… Read More
During the Kuwaiti parliamentary elections that took place last November, when TV viewings is at its highest, Ooredoo Kuwait, a communication networks in the Middle East, ran a campaign with Zenith tapping into moment marketing and utilizing advanced data analytics to extend customer experience from… Read More
![Alex Stil Named [m]Platform EMEA President](https://arabianmarketer.ae/wp-content/uploads/2016/12/Alex-Stil-210x158.jpg)
