Discovery Communications has engaged with interconnection and datacenter company Equinix to implement an Interconnection Oriented Architecture (IOA) that will enable the company’s digital business to be a fully cloud-based, distributed model. By co-locating the company’s IT infrastructure in Equinix International Business Exchange (IBX) datacenters, Discovery… Read More
In its continued attempt to stay relevant in a constantly evolving media landscape, Twitter has entered into at least 11 collaborations for global video streaming in the genres of sports, news and entertainment. The platform’s objective with this is to be able to engage audiences… Read More
One of the defining attributes of Generation Z is their love of online TV. According to data from Global Web Index, each day Gen Z spend an average of one hour 11 minutes watching online forms of TV. This is 11 minutes longer than the… Read More
It is no secret that customized content is a vital ingredient in the recipe of a business’ success. The rapid progression of social media and online marketing tools has become a detrimental contributor to the marketing mix. With the overwhelming amount of information available at… Read More
Just over half of internet users say they are responsible for their household food shop. For brands hoping to reach these main food shoppers, Global Web Index data confirms the continued importance of the traditional touch points. Despite the wealth of digital channels now available… Read More
Bloomberg Media and Twitter are partnering to create the first-ever 24/7 breaking news network that will be global, live, social and streaming. The new live streaming news network will combine the editorial and newsgathering capabilities of Bloomberg with the digital expertise of Twitter. Bloomberg will… Read More
Second screens will challenge televisions for the attention of Premier League Fans during the final matches. Data from Global Web Index shows that the vast majority of fans are set to reach for their devices as they watch the final games unfold, with 91 percent… Read More
For catching the most up-to-date developments in today’s current affairs, mobiles have become key devices. Almost six in 10 internet users now choose to consume their news via mobiles, and there is a slight skew towards males for this activity. But it’s by age where… Read More
For Gen Zers, the first generation to be raised in the era of the smartphone, there is now surprise that these devices are absolutely central to their online lives. Personal ownership of smartphones is virtually universal (96 percent) and each day they spend an average… Read More
Signaling an accelerating shift in the digital video consumer behavior, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55 percent over the past year, from 52 percent to 23 percent, according to Accenture 2017 Digital Consumer Survey. The global… Read More
