With the migration of gaming activities online, and the subsequent expansion of the gaming community, a whole host of behaviors now fall within the remit of gaming even when they don’t actually involve picking up a controller and playing a game. The rise of spectator… Read More
During the Kuwaiti parliamentary elections that took place last November, when TV viewings is at its highest, Ooredoo Kuwait, a communication networks in the Middle East, ran a campaign with Zenith tapping into moment marketing and utilizing advanced data analytics to extend customer experience from… Read More
The influence of social media platforms in the Middle East is growing every day. Not only are we seeing global and local media outlets understand ways in which Middle East rulers and governing bodies are using social media platforms, but we are also seeing people… Read More
Holidays are among the crucial periods for businesses especially to drive sales. The principle holds merit for app marketers as well. In 2015, smartphone sales rose nearly 10 percent in Q4 compared to any other quarter that year. And as people use holiday cash to… Read More
du and Karti store have entered a partnership that simplifies digital payment processes. Users now can ‘Pay with du’ when making purchases on the Karti store, using their mobile number. The payment will either be taken from their prepaid credit or added on to their… Read More
Unlike its usual policies, wherein Facebook largely allows users to express themselves and share whatever they like or to not play the role of ‘arbiters of truth’, the social media network has taken serious note of the advent of fake news and the role this… Read More
Google’s annual Year in Search has thrown up some interesting topics at the year’s top trends for the United Arab Emirates. Not varying too much from the top trends in Saudi Arabia, the results showcase an interest in international sports events, with the UEFA Euro 2016… Read More
Warc, the global marketing intelligence service, pointed out that Artificial Intelligence (AI), defined as the ability of computers to take on tasks that have previously required human intelligence to complete such as speech recognition or interpreting data, will have a major impact on the marketing… Read More
Despite some high-profile releases, nothing so far has convinced mainstream consumers to embrace the benefits of wearable tech. And yet Snap Inc, the umbrella brand that owns Snapchat, has become the next company to bet big on smart glasses. Spectacles, that had marked the formation… Read More
IPG Mediabrands has appointed Tim Ringel as Global President, Reprise. In this role, Mr Ringel will lead the growth and expansion of the network’s full-service search and digital experience agency. He will work in close partnership with Craig Ellis, EVP, Global Head of Operations,… Read More
