Instagram’s introduction of mini shops in its app last week will give brands the chance to tag products in posts, and users the ability to explore these products in further detail. It’s a move which should resonate with a large proportion of the Instagram audience.… Read More
Beating all analysts and experts’ estimates, Facebook posted blockbuster growth for the sixth straight quarter. It has earned USD 7.01 billion in revenue. In comparison to the growth of 3.63 percent in Q2, Facebook has registered growth of 4.67 per cent in Q3. Daily active… Read More
From the integration of chat bots into Facebook Messenger to the recent launch of Facebook Marketplace, social networks have been attempting to facilitate more and more commerce on their platforms. It is easy to see why so many are committed to making social commerce work.… Read More
There is a shift in the way younger consumers are talking to brands. If broadcasting reviews, complaints and at times compliments on social media networks was the way of the last decade, the new way is predicted to be more intimate, one-on-one conversations between brands… Read More
Adult Millennials are 16 percent more narcissistic than other generations and remain narcissistic as they age, states a SYZYGY, a full service-digital agency, partially owned by WPP, survey. Given that Millennials now represent the core mainstream adult consumer, spending some USD 200 billion each year… Read More
Globally, mobiles are the most important device for getting online. As such, people are doing more activities – from social networking to buying online – that have made a comprehensive migration to smartphones. While at a global level, more than 52 percent of internet users… Read More
The Middle East & North Africa (MENA) region has exhibited positive adoption trends in video streaming. Various services including the likes of Apple TV and Netflix have made a play in the region to leverage some of these trends, and to create stronger subscriber base… Read More
As Twitter undergoes change to gear up for its future growth strategy, a key development comes in the geographical break up of the fast growth markets that had so far included Middle East & North Africa, Southeast Asia and India, under the charge of Parminder… Read More
The video game-streaming market may be fairly young, but it’s already fiercely competitive. So, as Microsoft enters the fray, it is worth taking a closer look at two of the industry’s current major players – Amazon-owned Twitch and YouTube Gaming. Microsoft’s new service Beam will… Read More
Even as digital marketing has spelled more opportunities and shown growth for many marketers, there is no denying that it is among the top challenges facing CMOs today both globally and in the region. Among one of the foremost areas of focus for brands in… Read More
