It hasn’t taken long for the smartphone to rise up the ranks to become the most commonly owned device from a global perspective (91 percent of internet users now own a smartphone). But the smartphone’s rapid ascent has had a dramatic and ongoing impact upon… Read More
Twitter has introduced a more immersive way to experience moments with live 360 video, available via both Twitter and Periscope. With 360 video on Periscope, users can experience moments with the broadcaster and take a look around, which as per the microblogger is one step closer… Read More
Every year Google has its own way to celebrate the New Year with the popular Google doodle. The year 2016 asserted uncertainty as the new normal, and will be remembered as the year when some historic developments challenged everything people take for granted or that… Read More
Zenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers. Artificial intelligence is the ability of machines or computers to emulate human thinking or decision making. A key area… Read More
Next year will see significant developments in mobility, driven by continuous industry innovation and a growing tech-savvy millennial community, according to mobility retailer, Axiom Telecom. Fahad Al Bannai, the CEO of the company, said he expects 2017 to be a prosperous year for the digital… Read More
Emojis used to be reserved for messaging closest friends and family. Over the last year, brands such as Pepsi & P&G looked at emojis as a connection tool with their consumers and various social media platforms enabled better usage of emojis in doing so. Emojis… Read More
When Nicola Mendelsohn, VP for Facebook in EMEA, stated last June that in five years’ time Facebook ‘will definitely be mobile and probably all be video’, some heads were turned. Is it certain that video will be the future of social? And after that, could… Read More
Facebook is building further on people sharing moments with their friends and other groups on the platform. In its latest update, Facebook is letting people share holidays and events that are of interest to specific communities. “We are introducing a marketing program to invite people… Read More
With the holiday season nearing its peak, marketers are looking for all opportunities to engage with consumers. In the UAE, a massive number of 90 percent Twitter audiences are making plans to celebrate the New Year. Around 81 percent of these are excited about the… Read More
GroupM has named the leadership team for its newly launched unit [m]PLATFORM for the Europe, Middle East & Africa (EMEA) region. The media holding company has appointed Alex Stil, most recently the global Chief Commercial Officer of GroupM Connect, as President for [m]PLATFORM EMEA. Sebastiaan… Read More
![Alex Stil Named [m]Platform EMEA President](https://arabianmarketer.ae/wp-content/uploads/2016/12/Alex-Stil-210x158.jpg)