Facebook is going all out to make Messenger among the most popular platforms in its space. With over one billion users, Messenger already is a platform to reckon with. In the last few months, Facebook had introduced marketplace and opened up the platform to external… Read More
If you are a small business owner, competing with the big guys in the market seems daunting. But with the right marketing tactics (read SEO), there is a good chance for you to take over a spot on the first page of search engine results.… Read More
Among social media players, Facebook not only tops the table for overall user numbers, but it also leads in usage frequency. This is a place where the strength of its wider eco-system is particularly obvious. Of the 16 names tracked on this metric by the… Read More
Consolidation has been the name of the game for most marketing, media and advertising sectors in 2016. In the case of global brands, it is a trend that has been continuing for some time now when it comes to working with multiple partners. Major brands… Read More
As data becomes the most critical aspect of all things business, including marketing, GroupM has set up [m]PLATFORM, a technology suite of flexible media planning applications, data analytics and digital services. The platform aims to improve advertisers’ ability to use audience-defining insights from various data… Read More
One of the biggest challenges for most marketers is decoding the best way to connect with consumers on a platform such as Facebook. The new technologies, changing consumer habits and most of all understanding mobile necessitates the need to experiment but with some best practices… Read More
C1X Inc., the Silicon Valley based martech startup, recently secured Series B funding of USD 8.5 million bringing the total raise to around USD 15 million. It is now focused on getting the mobile business integration in its programmatic full stack offering and has just… Read More
Digital transformation sits atop the strategic agenda for enterprises. This was reiterated in a Forbes Insights report, conducted in association with Hitachi Data Systems. In the report, titled ‘How to Win at Digital Transformation: Insights from a Global Survey of Top Executives’, over half of… Read More
SMARTIES EMEA, that is among one of the new mobile advertising focused platforms globally, has two winners from the Middle East region this year. Mediavest Group has won two Bronze medals at the SMARTIES, that conducted by the Mobile Marketing Association EMEA. Mediavest was the… Read More
With over 15 years of marketing experience, Hussein M. Dajani, Chief Operating Officer, hug digital, has secured a position in the 50 Most Influential Digital Marketing Leaders at the awards ceremony that took place on November 24, 2016 in Mumbai. Hosted by the World Marketing… Read More
