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Twitter’s DM Is Enabling Brands To Create Conversational Experiences

Twitter’s DM Is Enabling Brands To Create Conversational Experiences

9 years ago by Sana MahmudDigital

There is a shift in the way younger consumers are talking to brands. If broadcasting reviews, complaints and at times compliments on social media networks was the way of the last decade, the new way is predicted to be more intimate, one-on-one conversations between brands… Read More

Tech Driven Millennials Remain Narcissistic As They Age

Tech Driven Millennials Remain Narcissistic As They Age

9 years ago by Sana MahmudDigital

Adult Millennials are 16 percent more narcissistic than other generations and remain narcissistic as they age, states a SYZYGY, a full service-digital agency, partially owned by WPP, survey. Given that Millennials now represent the core mainstream adult consumer, spending some USD 200 billion each year… Read More

Nearly 40% MEA Onliners Buying Via Mobile

Nearly 40% MEA Onliners Buying Via Mobile

9 years ago by Kiran KidwaiDigital

Globally, mobiles are the most important device for getting online. As such, people are doing more activities – from social networking to buying online – that have made a comprehensive migration to smartphones. While at a global level, more than 52 percent of internet users… Read More

Eyeing TV Budgets, Facebook Takes Its Ad Service to Apple TV, Roku

Eyeing TV Budgets, Facebook Takes Its Ad Service to Apple TV, Roku

9 years ago by Asma WangdeDigital

The Middle East & North Africa (MENA) region has exhibited positive adoption trends in video streaming. Various services including the likes of Apple TV and Netflix have made a play in the region to leverage some of these trends, and to create stronger subscriber base… Read More

Leadership Change @TwitterMENA As Ben Ampen Takes Charge

Leadership Change @TwitterMENA As Ben Ampen Takes Charge

9 years ago by Sana MahmudDigital

As Twitter undergoes change to gear up for its future growth strategy, a key development comes in the geographical break up of the fast growth markets that had so far included Middle East & North Africa, Southeast Asia and India, under the charge of Parminder… Read More

Young, Male TG Dominate Video Game Streaming

Young, Male TG Dominate Video Game Streaming

9 years ago by Kiran KidwaiDigital

The video game-streaming market may be fairly young, but it’s already fiercely competitive. So, as Microsoft enters the fray, it is worth taking a closer look at two of the industry’s current major players – Amazon-owned Twitch and YouTube Gaming. Microsoft’s new service Beam will… Read More

Awareness, Education, Action: Visa’s Three-Pronged Approach For Digital

Awareness, Education, Action: Visa’s Three-Pronged Approach For Digital

9 years ago by Sana MahmudDigital

Even as digital marketing has spelled more opportunities and shown growth for many marketers, there is no denying that it is among the top challenges facing CMOs today both globally and in the region. Among one of the foremost areas of focus for brands in… Read More

Meltwater Launches Agency Partnership Division In ME

Meltwater Launches Agency Partnership Division In ME

9 years ago by Sana MahmudDigital

Following an uptick in business from digital, advertising and PR agencies in the region, media intelligence solutions agency, Meltwater has launched an Agency Partnership division. To be led by Meltwater’s Mohamed El Wardani, this division is said to be the first-of its-kind for Meltwater. “This… Read More

CMOs First In The Firing Line If Business Growth Targets Not Met: Accenture

CMOs First In The Firing Line If Business Growth Targets Not Met: Accenture

9 years ago by Zeba MahmudDigital

Chief Marketing Officers (CMOs) currently have the deck stacked against them, according to new research from Accenture Strategy. Chief Executive Officers (CEOs) say that although around five C-level executives are responsible for driving disruptive business growth, the majority (37 percent) hold CMOs first in the… Read More

55% Messenger Users Shop On Mobiles

55% Messenger Users Shop On Mobiles

9 years ago by Kiran KidwaiDigital

With PayPal becoming one of the first payment options for those shopping via the growing number of chatbots within Facebook Messenger, Global Web Index takes a look at how many of Messenger’s users are currently shopping on their mobiles. The potential benefits of this integration… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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