This is not the first time that Twitter has been discussed as a potential target acquisition in context to tech companies. The ongoing conversations in the last one week however appear to be as serious as it gets. While the likely suitors have been touted to be Microsoft,… Read More
Twitter made headlines last weekend by announcing that over 2 million viewers had tuned in to the NFL live-stream on its platform. This is a major success for the network, which has bet big on broadcasting such sports streams. There is clear potential for Twitter… Read More
Nothing that Facebook does goes unnoticed – a price that any significant player has to pay, especially given the ad monies dedicated to the platform by major agency networks and marketers. Over the weekend, Facebook faced some concern from leading marketers when it admitted a… Read More
As vertical videos in mobile advertising attract attention, Project Agora has launched its vertical video format for programmatic mobile advertising – VertiGo – in the Middle East and North Africa (MENA) region. Project Agora owns and operates leading programmatic private marketplaces across several markets in… Read More
With Sky and ESPN both getting behind the Drone Racing League (DRL), it is worth a look why it has such potential in the sports entertainment industry. Drones have already accrued a significant amount of interest among digital consumers, with one in three expressing enthusiasm… Read More
The search for Pokémon in the location-based reality game Pokémon GO, has literally taken over several markets globally inducing new life into digital technology such as augmented reality. According to a YouGov survey, 91 percent of UAE residents are also aware of the global phenomenon.… Read More
Real-time advertising has been on the cards for a while and some companies attempt it in different formats but Facebook is giving a real shot to advertisers on its platform as it links ads in News Feed to Messenger. While this also means a seamless… Read More
It’s well-known that device sharing, especially for PCs, laptops and games consoles, is common between multiple members of a household. But a Global Web Index – GWI Device report – examines that the same trend is also clear in context to tablets. Over half (55… Read More
Automation solutions company, PubMatic, has launched a comprehensive revenue management platform — SEVEN — that it claims gives publishers full control of their digital assets and provides media buyers with the ability to purchase verified audiences and premium inventory at scale across all screens, channels… Read More
Harnessing the potential of digital innovations is one of the greatest management challenges. To understand this challenge and overcome it, Oliver Wyman has released ‘Ten Digital Ideas’ report that explores how leaders across all industries can capitalize on digital innovations. “Discovering new digital ways to improve… Read More
