Although 2015 was a bumper year for cinema ad-spend globally, 2016 has seen equally impressive growth. This format has a strong potential reach – 6 in 10 internet users are visiting cinema at least once a month. It’s the key 16-34 age group who are… Read More
With Google’s new video-calling app, Duo, gaining its first users after its launch last week, Global Web Index looks at the vast penetration rates that Google’s operating system, Android, enjoys around the world. Although also available on iOS, Duo’s real market is likely to be… Read More
The Loeries Durban has announced its 2016 winners. The Middle East and North Africa (MENA) region has received a total of 36 awards at the awards. While J. Walter Thompson, Saudi Arabia was the only agency to receive Grand Prix, Gold was received by TBWA\RAAD… Read More
Microsoft has signed an agreement to acquire Genee, an artificial-intelligence-powered scheduling service. Co-founders Ben Cheung and Charles Lee, who plan to join Microsoft, started Genee in 2014 to simplify the time-consuming task of scheduling (and rescheduling) meetings. The Founders explain that Genee is especially useful… Read More
Ooredoo and MBC Group have entered a seven-year partnership granting Ooredoo the exclusive rights in Qatar to several MBC HD channels. Ooredoo TV customers in Qatar will now be able to access coverage of a range of MBC content including the likes of ‘Bab Al‑Hara’, ‘Omar’,… Read More
IAB and many of its top executives will take the stage at this year’s dmexco in Cologne on September 14-15, 2016, benefitting from the gathering for thought leadership on global digital media and marketing. Both organizations will use this most recent manifestation of their alliance… Read More
Making good on the pledge to give away 99 percent of their wealth to public-interest causes, Facebook CEO Mark Zuckerberg and Priscilla Chan’s Chan Zuckerberg Foundation and CZI Holdings LLC sold Facebook shares worth nearly USD 95 million before taxes, according to a regulatory filing… Read More
As monetization became the biggest challenge in the digital world, two players — Google and Facebook — adapted and evolved to create what now is popularly dubbed as the Google-FB duopoly. Digital advertising continues to beat other forms of media, a trend that will manifest… Read More
J. Walter Thompson Middle East and North Africa and Google MENA have entered into a partnership that will debut with a global first, the technology company’s ‘Google All-Stars Academy’ – a program that aims to propel the region’s leading marketing communications brand into the next… Read More
In a digital world, arguably the two biggest media activities are consuming linear TV and networking or messaying on social media platforms. Research from Global Web Index shows that since 2012, time devoted to linear TV has remained largely stable, albeit with a gentle downward… Read More
