Google, in conjunction with the IPG Media Lab, a division of IPG Mediabrands, released the results of the industry’s first global comprehensive branded content effectiveness study. The study found that the while consumers have a savvy POV on branded content – they realize it is… Read More
This week on Twitter, it was all about love. Love for their nation, love for their superstar and love for favourite tweets. The tech savvy people of the Arab world take to social media to express their thoughts. The week saw Twitteratis expressing their love… Read More
In the battle between stars and hearts, hearts seem to have won, atleast in the case of Twitter which recently replaced its yellow star icon to a red heart. Twitter replaced the ‘favourite’ option to ‘likes’ with the new heart. ‘We are changing our star icon… Read More
With the announcement of Dubai observing 2015 as the Year of Innovation, the city aims to position itself as a leader in the space. It set yet another example with the launch of a tech hub powered by Google called the AstroLabs Dubai. The tech hub… Read More
When Phil Wride came to visit his father who works with Etihad, little did he know that the tech explosion and digital opportunities in the Middle East wouldn’t let him go back to UK. Like many eager entrepreneurs, Mr Wride sought to capitalize on his ideas and… Read More
People around the world connect to Facebook on different connection speeds and device types. At present, as more video consumption moves online and to mobile, people around the world want to engage with more video content on mobile, including advertising or commercial content. A recent report… Read More
During the month of Ramadan, one of the countries in the Middle East region that dominated travel interests was Saudi Arabia, according to Q3 Global Travel Insights report released by Sojern, a performance marketing platform for travel brands. Similar to last year, the Hajj pilgrimage… Read More
Facebook continued to hold off Google in terms of growth in click-through rates, with the social network posting a 35 per cent gain in the third quarter of 2015 versus the third quarter of 2014, compared with 25 per cent for the search giant, according… Read More
Technology company Uber has released insights into rider habits in Dubai. The insights come following the completion of two year for the company in the Middle East and North Africa (MENA). The findings show that Terminals 1 and 3 at Dubai International Airport were two of Dubai’s… Read More
To nurture and support entrepreneurship in the region, AstroLabs Dubai has been set up with the objective to provide the right environment, leadership and mentorship to encourage and support startups. The tech hub will support innovative technology-driven startups that have the potential to scale and impact not only MENA… Read More
