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Digital

Artificial Intelligence Will See Brands Targeting Machines

Artificial Intelligence Will See Brands Targeting Machines

10 years ago by AM News DeskDigital

“It’s 11:59pm on the eve of the artificial intelligence (AI) revolution and one of the first industries to be impacted is marketing.” This was the opening statement at PHD UAE’s BrainScape, an annual thought-leadership conference which focussed on Artificial Intelligence. Kevin Slavin, founder of Playful… Read More

Huawei To Drive Digital Transformation In Middle East

Huawei To Drive Digital Transformation In Middle East

10 years ago by Kiran KidwaiDigital

Looking to the future of the region’s connected digital economy, senior executives for across the technology industry came together at the 15th anniversary of Huawei Middle East. The day’s honored guest was H.H. Sheikh Hasher bin Maktoum Al Maktoum, Director General of Dubai’s Department of… Read More

Digital Marvels Leave Vistors Spellbound At GITEX 2015

Digital Marvels Leave Vistors Spellbound At GITEX 2015

10 years ago by Sana MahmudDigital

Dubai’s much awaited tech-fest went underway in the the city at World Trade Centre and is nothing less than what everyone had expected. With several tech companies showcasing their latest products and technology at the fest, GITEX gave the visitors all – from flying drones,… Read More

Nigeria Most Exposed Video Market, Saudi Arabia Follows

Nigeria Most Exposed Video Market, Saudi Arabia Follows

10 years ago by Sana MahmudDigital

Digital screens seems to dominated Middle East and Africa with multiscreen users spending more time watching video on them rather than on TV. A recent global report by Millward Brown studied prominent regions in Middle East and North Africa (MENA) including Saudi Arabia and Nigeria.… Read More

Twitter’s Cost-Cutting Spree To Axe Workforce In MENA?

Twitter’s Cost-Cutting Spree To Axe Workforce In MENA?

10 years ago by Sana MahmudDigital

After a poor year of performance by Twitter, the new permanent CEO Jack Dorsey announced that the company would be laying off 366 employees, which accounts to 8 percent of the company’s workforce. The decision was issued through a memo where the CEO said a… Read More

Banks Focus On Online Strategies As Digital Payments Boost GCC’s E-Commerce

Banks Focus On Online Strategies As Digital Payments Boost GCC’s E-Commerce

10 years ago by Sana MahmudDigital

Banks in the GCC are under pressure to innovate digital services over the next two years, as cash is becoming obsolete, consumers are becoming bankers, and banks adopt “smart” solutions, according to a new report by Frost & Sullivan. As a result, the e-commerce market… Read More

Emergence of Digital Mesh & Virtual World Key Tech Trends of 2016

Emergence of Digital Mesh & Virtual World Key Tech Trends of 2016

10 years ago by Sana MahmudDigital

During a recent symposium organised by Gartner, Inc, analysts spoke on the top 10 technology trends that will be strategic for most organizations in 2016 and will have a significant impact on the organization. Factors that denote significant impact include a high potential for disruption to… Read More

Facebook Adds New Features To Push E-Commerce

10 years ago by Kiran KidwaiDigital

88 percent of the population in the Middle East visit social networking sites daily on their mobiles with Facebook leading the way with 94% users. With the high percentage seen, Facebook now wants its users to shop for clothes and other products from their mobile… Read More

Instagram Eyes MENA As The Next Big Market

Instagram Eyes MENA As The Next Big Market

10 years ago by Sana MahmudDigital

Instagram is giving special focus to the Middle East and North Africa region. The online mobile video-sharing app announced to make advertising available to more businesses, marketers in the MENA region to be able to share inspiring and creative ads with Instagram’s 400 million community… Read More

What’s Trending: Horror Show, Baseball and Poetry

What’s Trending: Horror Show, Baseball and Poetry

10 years ago by Sana MahmudAM Editorial

This week, while some Twitteratis expressed love for their favourite show, some even shared some vivid suggestions for making baseball game exciting. One of the top trends seen this week was the new season of American Horror Story: Hotel. The seasons first episode was trending… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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