Technology has changed all over the world and Middle East and North Africa is no exception. With consumers in MENA being more connected than ever courtesy proliferation of digital devices and platforms, one big market witnessing a huge media revolution is Kingdom of Saudi Arabia.… Read More
The MENA region is the proud parent of a big family. But it’s a quite a diverse one with children at different stages of development and maturity. The odd thing is that sometimes the younger the kid, the less constraints it faces leading to… Read More
Ramadan could not have ended on a better note for Muslims than Mecca inspiring the world about all things beautiful about Islam. For me it gives me the opportunity to write about Islam and Snapchat’s #mecca_live. No matter how it is worded, the honest truth is that… Read More
Ever since I started reading on the first reports that trickled in on #Mecca_Live, I just had to write about it for two reasons. It feels wonderful as a Muslim to read people speaking about Islam in the way they did, as a religion I… Read More
To say that social media is transforming the world, is stating the obvious. Nonetheless, that is the first thing that comes to mind while looking at the conversations that followed after Snapchat listened to its Muslim users, and featured Mecca on July 14, 2015. The #Mecca_Live… Read More
MENA is speeding towards digital transformation as knowledge based approach is taking over processes, decision making, product rollouts, promotions and issues pertaining to customer engagement. According to Wilson Issa, MD, VivaKi Levant, “the biggest challenge is how the industry is moving towards programmatic and real… Read More
Avaya, along with Middle East Telecommunications Company (METCO), has been selected by Talabat.com, an online food order and delivery portal in Kuwait, to implement their multi-channel contact centre solution. Following a search for a solution that could integrate with existing infrastructure and support business growth,… Read More
T-PayTM, the first open mobile payment platform in the Arab region launched by ArpuPlus, has revealed that its business has seen a 62-fold growth in revenue last year. The UAE, Saudi Arabia and Egypt have been leading the pack, currently generating over half of the… Read More
Brands today are moving towards localised and personalised branding to increase the local influence and better connect with consumers. While many markets are doing so, this is being witnessed in the Middle East where brands have tried to drive the local conversation. According to the… Read More
Honor, the smartphone e-brand from Huawei, has appointed Impact Porter Novelli (IPN) as its PR agency operating in the GCC region, effective immediately. Multiple global PR agencies were invited to partake in a competitive pitch. The appointment will see IPN join its Omnicom counterparts PHD… Read More
