As Arabic becomes ‘cool’ in the region, the demand for content in the local language has also increased. Combine this with the growth of mobile, and a clear trend seeing Arabic apps emerges. According to a recent On Device Research survey, UAE has the highest… Read More
Vuclip, a mobile video on demand service for emerging markets has partnered with Mazzika Group, to bring Arabic music to the mobile users. Mazzika group is a music production house in the Arab World. Mazzika Group will work with Vuclip to extend their premium music… Read More
A recent survey by global marketing and technology agency DigitasLBi reveals the latest technology trends and consumer habits that are transforming how, where and why people shop online, and what devices are mostly used when doing so. The survey, which was conducted in 17 countries… Read More
There are more than 7 Billion mobile phones worldwide. Always on and accessible everywhere, mobile devices have become central to people’s lives, mobile represents the most important screen today for end-users and it is definitely the number 1 screen for young generations, making them a… Read More
McDonald’s UAE has re-imagined the print ads of its yesteryears giving a new age twist to the retro look of 1955, when it had first announced its burgers and the product range. As a special promotion, McDonald’s has introduced a Limited Time Offer of the… Read More
On the heels of the launch of its Apple Watch app, Emirates has announced the debut of the Emirates App for Android. The airlines claims that more than one hundred thousand monthly users access its iPhone, iPad and Apple Watch apps, Emirates is ramping up… Read More
One of the traits commonly used to describe Millennials is of spending more time with virtual friends and engaging in online activities than with friends in person or doing more physical things like walking or playing a sport. Kuwaiti female activist Sheikha Intisar Salem Al-Ali… Read More
SellAnyCar.com, a largest car buying service in the Middle East launched its intuitive new Seller iPad platform to provide a seamless experience to customers selling their car online. The Seller iPad allows customers to take practically all the steps required to sell their car without… Read More
There is not only no shortage of content, but arguably no shortage of good content. As brands struggle to standout in a constantly flowing content stream, one challenge facing them, their agencies and other marketing and communication professionals is how to make content that will… Read More
BPG Bates has launched a new campaign for its client Continental Tires. The multi-media MENA campaign titled #TREADSOFLIFE recognizes that the tires on your car tell the journey of your life. Currently the campaign has been launched in film, print and digitally in UAE, KSA,… Read More
