As much as we want our CEOs to be social savvy, are they? Well, going by Domo and CEO.com’s report release in September of 2014, 68 per cent of Fortune 500 CEOs lack a social presence. The hesitance of majority of CEOs to be active in social… Read More
The fragmented and competitive social and mobile landscape drives advertising innovation but brings with it inefficiencies and challenges. Social and mobile media are hardly “new” media in 2015. But even as the brand dollars flow in more consistently and in greater volume, marketers are spending… Read More
As marketers eye emerging markets, the rise of the African consumer has shifted focus on exploring growth and opportunities in Sub-Saharan Africa. A report from McKinsey’s Africa Consumer Insights Center states that Africa’s consumer-facing industries are expected to grow by more than USD 400 billion by… Read More
There are several conversations around the growth of mobile in the Middle East not only in terms of handset penetration, but also in the increase of mobile internet and the rise of 4G enabling content consumption on the ‘personal’ screen. The growth of the small… Read More
Countries like India, Indonesia, Sri Lanka and Brazil have become examples of how digital media has changed the course of election campaigning, putting power back in the hands of the people. The Middle East and North Africa is gearing up for an example of its own with… Read More
There are thousands of incidents reported across the globe of missing children. While local authorities get on with the search, it is a testing time for victims’ families. Bringing a lease of hope for such estranged families, Facebook has partnered with the National Center for… Read More
In line with the new innovation vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Dubai Internet City will organize the first round of its tech developer competition, titled ‘Decode Dubai’. The… Read More
With social media spend expected to grow to 21.4 per cent of marketing budgets by 2019, it has become crucial for companies to increase the quality of, and reduce the time needed for, their content marketing creation and management processes. In this backdrop, Unified Inbox launched Outbox… Read More
The keywords associated with programmatic in its current application are right message to right person at the right time for the right price. For an industry where ‘price’ matters, a lot about programmatic advertising has been confined to its role in efficiency. It would however… Read More
Make a strategic hire in the region, advertising technology company, MediaMath, has appointed Richard Beattie as its Senior Vice President Commercial for EMEA. An entrepreneurial digital marketing professional with over a decade of business leadership experience, Mr Beattie’s last work profile includes developing the marketing and social… Read More
