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Marketing

Millennials Gear Up For ‘Disruption’ From Fourth Industrial Revolution

8 years ago by Asma WangdeMarketing

Young people in the Middle East and North Africa (MENA) region expect the fourth industrial revolution to have a significant impact on their work and daily lives. Many are comfortable about living in a future where robots work and exist alongside humans, according to the… Read More

Now Purchase Your Du Services From Souq.com

Now Purchase Your Du Services From Souq.com

8 years ago by Kiran KidwaiDigital

Expanding its digital footprint, du has entered into a partnership with Souq.com, which was recently acquired by Amazon. Following this, du customers will now be able to purchase a range of products including SIM cards, post paid plans, data packs, SIM top-ups and du devices… Read More

Google Reasserts The Significance Of ‘Onliners’ To Marketers

Google Reasserts The Significance Of ‘Onliners’ To Marketers

8 years ago by AM News DeskAdvertising

The changes in the device ecosystem, recent shifts in video behavior and the need to understand a constantly changing future in terms of consumer technology have led to the emergence of a new kind of consumer – the ‘onliner’. Google has taken a closer look… Read More

MENA Professionals Would Leave Their Jobs for Better Training

MENA Professionals Would Leave Their Jobs for Better Training

8 years ago by Asma WangdeAdvertising

On-the-job training has proven its importance for professionals across the world and certainly for those in Middle East and North Africa (MENA) region, who largely agree on its many advantages. According to a new poll by Bayt.com, more than nine in 10 (91.4%) respondents deliberately… Read More

What Location Data Can Do For Middle East Brands

What Location Data Can Do For Middle East Brands

8 years ago by Puja PannumContributors

World Tourism Day is just behind us, a day that highlights one of the UAE’s biggest industries. In 2016, tourism and travel accounted for 12.1 percent of the UAE’s GDP, adding $43.3 billion to the economy. The country attracts masses of tourists from season to… Read More

Hussain Al Qemzi Steps Down As Noor Bank MD

Hussain Al Qemzi Steps Down As Noor Bank MD

8 years ago by Sana MahmudMarketing

Hussain Al Qemzi has stepped down from his position as Managing Director of Noor Bank, effective 31 October, 2017. Mr Al Qemzi was CEO of Noor Bank from its inception in 2008 until June 2017 when he became the Bank’s first Managing Director. “Since Noor… Read More

Apple Is Most Viral Brand Among Saudi Millennials

Apple Is Most Viral Brand Among Saudi Millennials

8 years ago by AM News DeskMarketing

Tech giant Apple is the most positively talked about brand among millennials in Saudi Arabia, ahead of Saudia and Al Rajhi Bank according to data from YouGov BrandIndex. YouGov’s daily brand tracking tool, BrandIndex, considered the opinions of respondents aged between 18 and 34 in… Read More

Invest In Sharjah Film Wins Prize At Cannes

Invest In Sharjah Film Wins Prize At Cannes

8 years ago by Asma WangdeMarketing

A promotional film commissioned by Invest in Sharjah as part of its marketing collateral has won a prize at the Cannes Corporate Media & TV Awards. Out of nearly 1,000 entries the jury selected the ‘Invest in Sharjah’ submission as a winner of the Dolphin… Read More

Edelman Appoints Ranjit Jathanna As APACMEA Chief Strategy Officer

Edelman Appoints Ranjit Jathanna As APACMEA Chief Strategy Officer

8 years ago by AM News DeskAdvertising

Edelman has appointed Ranjit Jathanna as Chief Strategy Officer for client programming in Asia Pacific, Middle East and Africa (APACMEA). Mr Jathanna, who joins November 1, 2017, will be based in Singapore and will report to Rupen Desai, Executive Vice Chairman of Edelman APACMEA. He… Read More

The Woman Driver In Riyadh Is An Emblem Of The New Saudi Arabia

The Woman Driver In Riyadh Is An Emblem Of The New Saudi Arabia

8 years ago by Sean Pillot de CheneceyContributors

In an ‘always on’ globalized and digitized environment, who we are and how we present ourselves to others has rarely mattered more. That’s as true for individuals as it is for Nation States and with ‘brand storytelling’ being key, the way national stories are perceived… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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