Gen Z, also known as Centennials, has its own distinct behaviors, attitudes and responses to advertising. Gen Z is even more passionate about music than millennials (43 percent like to have ‘always on’ access to music compared to 30 percent for Gen Y) and more… Read More
Artificial Intelligence and Virtual Reality seems to be the buzzword for the year 2017. The two are set to offer viable ways for brands to engage emotionally with consumers this year, according to global marketing intelligence service, Warc. VR and AR have been identified in… Read More
New Year’s positive sentiment drives both perception and anticipation for growth. It is our primary challenge to ‘do better’ every year. In our business, this could apply to increasing awareness, creating engagement, driving up ROI (return on investment) or boosting sales. On the face of… Read More
Orange Jordan has recently signed a Memorandum of Understanding (MoU) with the information and Communications Technology Association of Jordan (Intaj), to utilize its ‘Blue Ocean Council’ (BOC) to provide mentorship and extra guidance for the benefit of the participating entrepreneurs in the third season of… Read More
The voting has closed, the tabulation is done and the industry has spoken – Alex Saber, Chairman, Publicis Media Middle East has been named AM Person of the Year. AM Person of the Year is designed as an initiative enabling the industry to name the… Read More
Integrated communications agency, House of Comms, has appointed Rachel Evans as its Account Manager. Previously practicing in the UK, Ms Evans brings with her consumer PR experience, with a focus on the F&B and tech sectors. She has particular expertise working with top tier influencers… Read More
Careem and Visa have moved beyond just promotional offers for Dubai Shopping Festival (DSF). Visa is among one of the key sponsors for the Festival, which is a key event for retailers across the Emirate. DSF also sees tourists from across the world come in… Read More
Talent acquisition will continue to be a key focus for MENA companies in 2017 and recruiters will be even busier this year, focusing on quality of hiring. Jobs pertaining to operations, sales and engineering will be the highest priority roles to fill in 2017. This… Read More
The second phase for choosing AM Person of the Year kicks off today. In the first year, more than 500 media, advertising and marketing professionals, from over 150 companies, have sent nominations for who they believe should be crowned AM Person of the Year. AM… Read More
As another year of opportunities and challenges nears its end, The Arabian Marketer (AM) is taking a look at the industry captains who have made a difference to the marketing and advertising business in the Middle East and North Africa (MENA) region. AM has launched… Read More
