Professionals are amongst the best-travelled people on the planet and are far more likely to pay for a premium travel experience, whether that experience is for business or leisure. However, to capture a share of that increased travel spending, airlines and hotels need to be… Read More
Many have questioned whether Ramadan is still worth the investment. These reasons range from notions that the essence of Ramadan is being forgotten due to the ever changing realities of daily life (as more mothers work, and families spend less and less time with each… Read More
Retail brands across the globe are busy planning ahead for the marketing campaigns that will reach out to the world’s 1.57 billion Muslims during Ramadan, the most significant month in the Islamic Lunar calendar. During this period of the year, people’s generosity, spirituality and acts… Read More
Authored by Ahmad Abu Zannad, Regional Strategy Director & Raja Sowan, Regional MD, Arc MEA We believe that everything that matters in our business simply starts and ends with two things — people and their behavior. People live, work, play, eat, use, consume and shop. This article explores… Read More
There is something special that has happened in the UAE during Ramadan this year. A CSR initiative that at the time I write this is just two weeks old. It has generated 30 plus media stories, a 20,000 social media membership and 85,000 views on… Read More
This year to celebrate Ramadan, du has launched three mobile services packed with Ramadan content for its customers. During the holy month, customers will have an opportunity to access a variety of interesting and engaging content on their mobile devices by subscribing to daily or… Read More
In the spirit of self-reflection and realigning personal values to focus on the valuable essence of life, du along with UAE resident Omar Bin Haider kicked off its #digitalfasting campaign to commit to going offline between Suhoor and Iftar. With the aim of reconnecting with himself,… Read More
The private sector is Dubai is showing significant growth since last year March, according to the latest Emirates NBD Dubai Economy Tracker Index. The non-oil sector private economy has been seeing a boost since March 2016 when the growth index was recorded at 48.9. However, the… Read More
Numbers indicate that ad fraud has become a serious issue for marketers globally. It is estimated that ad fraud is likely to exceed USD 50 billion globally by 2025. Given the current structure of the industry, the only true victims of the situation are marketers.… Read More
In the run up to Ramadan 2016, YouGov surveyed residents in the UAE, Saudi Arabia and Egypt as part of its annual Ramadan study to discover expected changes in consumer behavior in and around Ramadan. The study found that over half (53 percent) of respondents… Read More
