Mercedes-Benz Cars Middle East has appointed Andreas Bueckmann as its new Vice President and Director of Sales and Marketing, succeeding Dirk Fetzer. From the company’s regional headquarters in the UAE, Mr Bueckmann will be responsible for sales and service operations, leading the Middle East region… Read More
Since the launch of its digital front – CBD Now, the Commercial Bank of Dubai (CBD) has received encouraging response to its first-of-a-kind initiative – the ‘Co-Founder’ program. In addition to its digital services, enabling users to do anything they want to do through their… Read More
Following the launch of du, nearly a decade ago, the Emirates Integrated Telecommunications Company (EITC), a fully licensed telecommunications operator in the UAE, has introduced its second brand, Virgin Mobile, in a strategic decision to strengthen its telecommunications offerings. Having the right to use the… Read More
Dubai-based holding company, Meraas, that has interests in various sectors including retail, entertainment, healthcare, hospitality and real estate among others has donned a new brand system that serves to reflect the company’s drive, and link all of its destinations. The new brand embodies an expression… Read More
Mashreq has been acknowledged with the ‘Service Olympian Award for ‘Most Viral Activities on Social Media’ recognizing the bank’s community engagement efforts on social media channels. Ethos, a Dubai based consulting firm, conducted an in-depth market analysis to study how various brands ranked on their… Read More
Agency Trading Desks (ATDs) continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly 40 percent of the world’s biggest brands, according to new research by the World Federation of Advertisers (WFA). However, advertisers are demanding a new… Read More
HTC may be playing the cautious card in some of the markets its operates in but it is bullish on the Middle East and North Africa (MENA) region. The Taiwanese Android and Windows smartphone manufacturer has two new smartphones — the HTC U Ultra and the HTC… Read More
Retailers need to know more about the newest generation of shoppers, accordingly build real loyalty with Millennials. Research from global loyalty marketing agency, ICLP, finds that while shoppers over 30 years of age want to build a mutual relationship with their favorite brands, Millennials want brands… Read More
PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an ‘Algerian Pride’ campaign to inspire younger people to reach for their dreams and rally the country around football. The move is part of PepsiCo’s efforts to stir Algeria’s passion and love… Read More
Value fashion retail brand, Max, has undergone a digital “transformation” to simplify the shopping experience for its customers. Based on customer feedback around their shopping preferences, Max launched a number of services. Starting with a single store in the UAE in 2004, Max now serves… Read More
