Recession, retrenchment, revolution… as the Middle East and North Africa (MENA) fights its own internal challenges triggered by falling oil prices and the Arab unrest, the numerous macroeconomic changes are equally affecting the region, if not more. Interestingly, not everyone is complaining. Premium auto brand… Read More
For du, 2015 was a good year, and 2016 is expected to be better. Unlike most other advertisers, the telecommunication company takes a different approach to award festivals. One of the examples is the 10th Dubai Lynx International Festival of Creativity, where the brand had… Read More
As a brand to reckon with, Coca-Cola MENA has had a good 2015. Whether it was industry accolades including the Effie Marketer of the Year 2015 or the sheer volume of content it had created and the impact that it generated in terms of viewership,… Read More
From being named among the Most Influential Arab Women to the Leading Businesswoman of the Year, du’s EVP of Brand & Communications, Hala Badri, has written a growth story that is inspiring a whole generation of future leaders. The Arabian Marketer catches up with Ms Badri… Read More
Influencer endorsements has been on marketer’s agenda for some time now. But it is not often that brands get their influencers right to convey the brand’s message. How should brands work with influencers and how can brands use them to best connect with consumers. According to… Read More
The recent uplifting of economic sanctions on Iran ended a 10-year exile for one of the largest countries in the MENA region. Although the news was met with mixed emotions throughout the world, the Iranian President Hassan Rouhani described the day the sanctions were lifted… Read More
datamena, a UAE-based regional data and digital content hub, has appointed Abou Mustafa as Vice President. This change comes in response to the rapid expansion of datamena platform’s customer base, and aims to strengthen the bonds with du to provide a new range of managed… Read More
Have you ever had one of those nightmare, worst-fear-come-true moments? I had one just a few days ago. I was running late for an important meeting, getting hyper and anxious all at once. Being late for meetings in many ways is worse than last second… Read More
Samsung Electronics Middle East and North Africa (MENA) is making a case for innovation that makes a meaningful difference in people’s lives. In the recently held Samsung MENA Forum 2016, the company highlighted how the intersection of technology, content and services will shape the future… Read More
Marketers are already in the thick of 2016, tackling fresh challenges that the year is bringing and trying – as ever – to stay one step ahead of the game. This is harder than it sounds. Some big trends are currently reshaping the marketing industry,… Read More
