The year seems to be promising for Dubai based mall operator Majid Al Futtaim as the retail giant is seeing the increase in revenue graph which upped a further 7 per cent in the last six months. In a revenue statement, it has reported… Read More
TCL, a global TV brand has set a global partnership with the highly anticipated Hollywood movie “Mission: Impossible – Rogue Nation,” starring Tom Cruise which recently released on July 31st, 2015 in the United States. TCL is now engaged in a global promotional campaign with… Read More
Sojern, a performance marketing platform for travel brands latest Q2 Global Travel Insights Report shows that post Ramadan, there is an increase in travel with the average regional week-on-week travel intent peaked at 180 percent in the Middle East. July 16 was the heaviest travel… Read More
A recent qualitative report sponsored by Citi and conducted by Nielsen, a leading global provider of information and insights into what consumers watch and buy, studied the personality of high net worth individuals (HNWI) in the UAE. The results of the research revealed the different needs… Read More
At Yas Marina Circuit we have done things differently – we built our Formula One Etihad Airways Abu Dhabi Grand Prix as though it were a brand, not an event. We looked to build a community around it and provide not just a differentiated proposition… Read More
I have been blessed to have worked, and still continue to work, with many NGOs and CSR (corporate social responsibilities) projects. All have added immense value to the lives of many, including mine. The initiatives that I have had the honor to be a part of have been very… Read More
Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Aaron Lau as President of International. Mr Aaron has served as the President & CEO of Cheil Greater China since 2012 and has grown the China operations into a 1,400… Read More
Honor, the smartphone e-brand from Huawei, has appointed Impact Porter Novelli (IPN) as its PR agency operating in the GCC region, effective immediately. Multiple global PR agencies were invited to partake in a competitive pitch. The appointment will see IPN join its Omnicom counterparts PHD… Read More
Consumers move seamlessly all forms of media. Even though marketers struggle to balance ad money spent with consumer time spent, there are those who believe that marketing is catching up. Zeba Mahmud takes a closer look at the debate… Jad Chababi, Regional Business Director, J3… Read More
Some of the most evolved marketers are constantly changing the way they are approaching consumers. Syl Saller, Chief Marketing Officer, Diageo, believes that in today’s age, one of the most important aspects of reaching consumer is to pack right and pack light. Lara Balazs, SVP… Read More
