Publicis Groupe has witnessed modest growth ahead in the last quarter after a difficult year. Publicis reported that its revenue for 2015 rose by 32.3 percent to USD 10 billion, while net income jumped 25.1 percent to just over USD 1 billion on the strength… Read More
The Times of India Film Awards’ second edition will take place in Dubai this year. TOIFA is a global intellectual property that looks to leverage the power of Bollywood to position destinations and brands in minds of global Indians. TOIFA 2016 Dubai Presented by Gulf Air and… Read More
Muslim travelers globally represent a major niche market that is expected to grow at 4.8 percent from a USD 126.1 billion market worth through 2020. According to MasterCard-Crescent Rating Global Muslim Travel Index 2015, the Muslim travel market is a key growth tourism sector projected… Read More
Dubai is gaining more popularity as a travel destination, and 2016 promises to continue the trend. The top eight countries that attracted the most interest in quarter four 2015 overlapped with the top eight of the most booked, according to Q4 2015 Global Travel Insights report from Sojern,a performance… Read More
In a tough year, marketers need to pool all resources at their disposal to create a strategy that is both efficient and effective. For achieving the latter, the most crucial component is the right content that is relevant both in creation and distribution. Even though… Read More
Omani Qatari Telecommunications Company, Ooredoo, has appointed Abdul Razzaq Al Balushi as its Deputy Chief Finance Officer. A graduate of Strathclyde University UK, and the College of Banking and Financial Studies Oman with a Masters of Business Administration, Mr Balushi is also a Certified Treasury… Read More
Getting content right is among the top priorities in a marketer’s agenda. In the year ahead, this will hold even more significance in the Middle East and North Africa region. As attracting, and retaining, consumers becomes more challenging, marketers have been switching budgets from the… Read More
A constant evolution of the media landscape is urging marketers to relinquish the tight control of their communication and advertising strategies. While that is a continued fight, lessons from the last decade reiterate a singular point of significance for all. From the time when newspapers… Read More
PR Network TRACCS has appointed Stephen Marney as its Vice President of Strategy and Development. TRACCS is one of the few Middle East and North Africa’s (MENA) headquartered PR networks. Prior to this, Mr Marney has worked in companies such as MBC, Reuters, Sky News,… Read More
In a major strategic shift globally, Coca Cola has unveiled a ‘One Brand’ marketing strategy that, for the first time, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the Coca-Cola brand positioning in one global creative campaign – ‘Taste the Feeling’, replacing… Read More
