Understanding the new consumer is a subject that brands are putting a premium on. The new ways of the Millennials, the role of technology in connecting, the rise of new powers and new subjects that consumers are becoming conscious about are only some of the… Read More
The world watched in awe as Downtown Dubai lit up in a breathtaking view of six-part firework, laser and record-breaking LED show to welcome 2015. While an estimated 1.5 million people, from all across the world, are said to be around the Burj Khalifa to… Read More
The World Federation of Advertisers (WFA) is taking its annual affair, Global Marketer Week (GMW), to Morocco in its forthcoming edition, reiterating the importance of the North Africa region for global marketers. In partnership with the Association of Advertisers in Morocco (GAM), WFA has lined up some high-profiled… Read More
National Bonds Corporation, the Sharia’a-compliant savings and investments company in the UAE has partnered with du, the official WiFi provider of Dubai Smart City, to utilise the landing page of it complimentary Premium WiFi that will be provided in Dubai International Financial Centre and the Global… Read More
International and local luxury brands in the Middle East celebrated the UAE National Day festivities by launching limited editions of their brands featuring the four colored flag in one way or the other. The customized products either carried the National flag or merged with the… Read More
It was indeed the end of an era as Microsoft took over Nokia mobile brand. Microsoft closed a $7.2 billion deal and acquired Nokia Mobile Devices and Service Business. The acquisition led to the shutdown of Nokia brand which was once the first ever mobile… Read More
