Saudi Arabian Football Federation (SAFF) is investing in its digital presence. Engaged in early February, brand and digital agency, Omnia has designed and developed SAFF’s new online presence, which is hosted in both Arabic and English languages on both desktop and mobile. The new web… Read More
Not even a month has passed and a second live show from Twitter is already on the cards. The social networking platform has partnered with Goal for a live sports show, ‘#YallaGoal’. Leveraging the audience interest and engagement expected in the 2018 FIFA World Cup,… Read More
In the past week, regulations effecting UAE influencers have come into effect. In order to continue their work promoting products or businesses, a mandatory media license is required. The license is priced at AED 15,000, and failure to comply will result in fine. As influencers… Read More
A big wave is taking over the UAE, and if you’re not riding it, you will soon be out of the game. The year 2018, touted to be a turning point for the out of home (OOH) industry, has not disappointed so far. In fact,… Read More
YallaFeed and Twitter have launched the first live show in the Middle East & North Africa (MENA) region, #HawanahZein, on the platform. The biweekly evening show will focus on what’s happening in the Arab world on Twitter during the month of Ramadan. The first episode… Read More
O3 Productions, the drama and film production arm of MBC Group, the largest private media company in the Middle East & North Africa (MENA) region, and Image Nation Abu Dhabi, a media and entertainment companies in the Middle East, have formed a new partnership to… Read More
The Sharjah Press Club (SPC) of the Sharjah Government Media Bureau (SGMB) held a brainstorming session for its 2018–19 initiatives at the Sharjah Chamber of Commerce and Industry. Designed to come up with innovative projects, events and services that would serve the Emirate’s media sector,… Read More
The Financial Times Ltd has appointed International Media Consultants (IMC) as the sole commercial representative of the Financial Times (FT) Newspaper in the Middle East Region, effective May 2018. IMC, who have been the exclusive representative for FT Live Events and FT Specialist titles in… Read More
Broadcasters will now be able to stream their shows to Arabsat viewers around the world after the organization will establish a satellite uplink-platform from twofour54 Abu Dhabi. The agreement will see Arabsat and twofour54 launch a new set of satellite TV channels on the Arabsat… Read More
Consumers are increasingly interested in content that reflects their personality type and is delivered in their preferred tone and style. As content becomes one of the strongest tools in the marketer’s arsenal, Reuters Plus, the branded content studio of the multimedia news provider, takes a… Read More
