Just as Mark Zuckerberg launched Facebook’s new Live Streaming service by hosting a live chat with astronauts on the International Space Station, closer to home, du has a new space-orientated digital campaign that has leveraged the global development to engage its audiences online. Riding the… Read More
Cicero & Bernay Public Relations (C&B) has expanded to Saudi Arabia with its new partnership with Saudi-based public relations and social media agency Y&D Communications (Y&D), based in Jeddah, KSA. The collaboration will see C&B enhance its capabilities in the communications industry across the MENA… Read More
Integrated communications agency House of Comms has taken on board Faten Abdulla as its Regional Arabic Media Manager. With more than 15 years’ experience in the region, Ms Abdulla has experience in the PR industry previously working for Hill + Knowlton Strategies for more than… Read More
Turner, a division of Time Warner and parent company of Cartoon Network Arabic has brought the popular Emirati cartoon, Mansour this Ramadan. The series revolves around the heritage and values of the UAE, mixed with comedic storylines and fun characters. The cartoon is created by… Read More
With its motto to take regional production to new heights, Icflix has launched new drama series for its subscribers this Ramadan. The internet streaming service will be showcasing Layali Al Helmeya season 6, Al Tawarid and Al Arrab – Taht Al Hezam. Layali Al Helmeya… Read More
A recent Hotwire research challenges the traditional marketing assumptions as decision makers reveal what influences them. According to the findings of a joint report from Active’s international network Hotwire and Vanson Bourne, one in four (24 percent) decision makers say Facebook is their preferred social channel… Read More
Dubai Parks and Resorts has appointed SOCIALEYEZ as its social media agency. The integrated theme park destination is scheduled to open in October this year. SOCIALEYEZ will manage all the social media activities, monitoring and listening, and content creation for the overall destination as well… Read More
MBC Group (Middle East Broadcasting Center) and NPAW (Nice People At Work), a technology player in business intelligence and analytics for the online video industry have partnered to provide real-time actionable data that allows MBC’s VOD service, SHAHID, to deliver optimal premium video streaming experience… Read More
Continuing its growth in the North, West and Central Africa region, satellite operator, SES, has increased its technical reach in the Ghana to two million TV homes. This signifies an increase of over 18 percent TV homes in Ghana compared to 2014, which brings SES’… Read More
The year had begun with the news of broadcaster Al Jazeera cutting down nearly 500 jobs. Later, there was news of print industry, in particular newspapers, suffering in Lebanon leading to near closure to one of its oldest players. Yahoo shutting down its Middle East… Read More
