RECMA has named Vizeum as the world’s fastest growing media network in its Overall Activity Billings 2014 report published this week. Across the sixteen global agencies assessed by RECMA, Vizeum increased activity billings year-on-year by +29.1%, over 9% more than the second ranked agency. The… Read More
All brands bring out their best campaigns during the holy month of Ramadan when most Muslim consumers are spending the most. Being a time of spiritual reflection, improvement and increased devotion, Ramadan is also a social season where people celebrate and connect with family and… Read More
Service providers across EMEA have urged to accelerate and bolster their Internet of Things (IoT) infrastructure readiness in order to better innovative and deliver customer-centric services. According to Cisco, 50 billion devices and objects could be connected to the Internet by 20201. By then, IDC predicts… Read More
“A brilliant idea is at the core of any good campaign,” commented Soren Hagh, Executive Director, Global Marketing at Heineken International. He was speaking during the Cannes Lions International festival of Creativity on why Heineken has the thirst for creativity and why it values creativity.… Read More
The growth of sensor-based data combined with advanced algorithms and artificial intelligence (AI) are enabling smart machines to make increasingly significant business decisions over which humans have decreasing control, according to Gartner, Inc. “As smart machines become increasingly capable, they will become viable alternatives to… Read More
LinkedIn has launched two new apps focussing on business developments and sales for its members. The apps – Sales Navigator App and Microsoft Dynamics plug-in for Sales Navigator – allows the member to make social selling on mobile as well as enable sales professionals to… Read More
JWT Entertainment in Cairo, part of the J. Walter Thompson Company in the Middle East and Africa, bagged a coveted Titanium Lion award at the Cannes Lions Festival of Creativity, for Abla Fahita. “Egypt is a cradle of Arab culture and our Cairo team has… Read More
Social Media is reality TV which is real,” remarked DJ Producer David Guetta while stating that reality TV was a thing of the past. He was speaking with the Chairman & CEO of Publicis Group, Maurice Levy at the Cannes Lions International Festival of Creativity.… Read More
BECO Capital, a regional venture capital firm focused on technology investments in the Gulf Cooperation Council (GCC) countries, has invested in Bayzat, a UAE-based medical insurance technology startup. Bayzat assists patients and companies in managing their health insurance in a simple, clear and accessible way… Read More
Rave Communications based in UK has commenced a new marketing agency, JW International (JWI) to serve the Middle East region. This new business will be based on the same ethos as its sister business in the United Kingdom, Rave Communications. Founded 15 years ago, Rave is… Read More
