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News Watch

ET Bil Arabi Comes To twofour54 Studios

ET Bil Arabi Comes To twofour54 Studios

10 years ago by Kiran KidwaiMedia

  twofour54’s studios in Abu Dhabi are now the home of entertainment show ET Bil Arabi. The show comprises breaking news stories, exclusive set visits, first looks at upcoming film and television projects, as well as candid one-on-one interviews with some of the Arab World’s… Read More

Vuclip-Mazzika New Partnership To Bring Arabic Music To Mobile Users

Vuclip-Mazzika New Partnership To Bring Arabic Music To Mobile Users

10 years ago by Zeba MahmudDigital

Vuclip, a mobile video on demand service for emerging markets has partnered with Mazzika Group, to bring Arabic music to the mobile users. Mazzika group is a music production house in the Arab World. Mazzika Group will work with Vuclip to extend their premium music… Read More

‘E-Commerce Personalisation’ Becoming a Must for UAE Consumers: Report

‘E-Commerce Personalisation’ Becoming a Must for UAE Consumers: Report

10 years ago by Sana MahmudDigital

A recent survey by global marketing and technology agency DigitasLBi reveals the latest technology trends and consumer habits that are transforming how, where and why people shop online, and what devices are mostly used when doing so. The survey, which was conducted in 17 countries… Read More

UAE Consumer Confidence Stands Highest Amongst MEA Countries

UAE Consumer Confidence Stands Highest Amongst MEA Countries

10 years ago by Kiran KidwaiMarketing

  Starting the year positively, global consumer confidence saw an increase of one point from fourth-quarter 2014, with an index score of 97, according to the Global Consumer Confidence report released by Neilsen. After a slight dip at the end of last year, when all… Read More

Dacia Marks 10-Yr Celebrations With Customers’ First Car

Dacia Marks 10-Yr Celebrations With Customers’ First Car

10 years ago by Sana MahmudAdvertising

Dacia Automobiles celebrated its 10th anniversary by reliving the joy and excitement of its customers buying their first Dacia. The emotions and feelings are presented in its recently launched TVC shot in Morocco. Dacia is a Romanian car manufacturer and was taken over by the… Read More

PepsiCo’s ‘Liter Of Light’ Spreads More Than Just A Corporate’s Word

PepsiCo’s ‘Liter Of Light’ Spreads More Than Just A Corporate’s Word

10 years ago by Sana MahmudMarketing

Empty plastic beverage bottles are seen as trash for most. That is why when this ‘trash’ can be used to light homes of thousands living in developing and under developed countries, it is an important example of creativity that delivers. This is what PepsiCo’s Liter… Read More

McDonald’s Brings 1955 to 2015 In Style

McDonald’s Brings 1955 to 2015 In Style

10 years ago by Sana MahmudAdvertising

McDonald’s UAE has re-imagined the print ads of its yesteryears giving a new age twist to the retro look of 1955, when it had first announced its burgers and the product range. As a special promotion, McDonald’s has introduced a Limited Time Offer of the… Read More

Emirates Debuts Its App On Android

Emirates Debuts Its App On Android

10 years ago by Zeba MahmudDigital

On the heels of the launch of its Apple Watch app, Emirates has announced the debut of the Emirates App for Android. The airlines claims that more than one hundred thousand monthly users access its iPhone, iPad and Apple Watch apps, Emirates is ramping up… Read More

How Kuwait’s Alnowair Spread The Message Of ‘Meeting’ More Than ‘Tweeting’

How Kuwait’s Alnowair Spread The Message Of ‘Meeting’ More Than ‘Tweeting’

10 years ago by Zeba MahmudDigital

One of the traits commonly used to describe Millennials is of spending more time with virtual friends and engaging in online activities than with friends in person or doing more physical things like walking or playing a sport. Kuwaiti female activist Sheikha Intisar Salem Al-Ali… Read More

SellAnyCar.com Launches Seller iPad In Middle East

SellAnyCar.com Launches Seller iPad In Middle East

10 years ago by Sana MahmudDigital

SellAnyCar.com, a largest car buying service in the Middle East launched its intuitive new Seller iPad platform to provide a seamless experience to customers selling their car online. The Seller iPad allows customers to take practically all the steps required to sell their car without… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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