What makes you successful at work? Being smarter? Being more assertive? Being better looking? According to a recent CNN report it’s proven that Emotional Intelligence (EQ) plays a more pivotal role in ensuring your success at work. Firstly, what exactly is EQ? In it’s simplest… Read More
Consumer behavior today is largely being shaped by the exponential growth of technology, which in turn is contributing significantly to the complexity of modern marketing. The world has never been more connected, but audiences are fragmenting and the flow of data is empowering organizations at… Read More
I have been fortunate in my career to work in many places around the world enjoying different cultures and ‘ways of working’. I have also been fortunate to have worked with some amazing bosses who taught me a lot. The one thing I learnt that… Read More
I look forward to Dubai Lynx every year. Three days out of the office to immerse in the celebration of all things creative in our industry. After two years of competing in Young Lynx, I hung up my ‘Young’ hat this year and spent my… Read More
The week started with the glamorous opening of Kuwait Towers. This unconventional tower has reopened for public after over four years. Instagram and Twitter were flooded with images with #kuwaittowers and #kuwaitfireworks over the weekend when the exceptional fireworks took place around the towers for… Read More
I’m no marketing guru, or creative genius with a forest full of lions. I am what you would may call a run-of-the-mill lost soul in the exciting and chaotic world of advertising. The Dubai Lynx Festival is that time of the year, when most of us… Read More
The second day of Dubai Lynx has ended, and this place does not stop surprising me. Though I must admit that Titan the Robot is starting to be a ‘normal’ thing, but that in itself should be surprising. The first session in the Academy was… Read More
Just as soon I arrived at the Dubai Lynx International Festival of Creativity, I was taken by the environment of creativity and innovation. It is most definitely a refreshing experience, and I promised myself that I would get the most out of this opportunity. Being… Read More
I have been a fan forever – even before Romeo and Juliet. Think the very typical 10-year old, starry eyed description…. So, imagine what happened when Leonardo DiCaprio was awarded Best Actor for ‘The Revenant’, making it his first Oscar ever. Not very different from… Read More
With all the conversation on content in the year gone, it was not particularly surprising that two prominent agency initiatives in the first few days of 2016 were focused on content and all aspects surrounding it. But it was strange. Mindshare and Initiative had put… Read More
