Peugeot is reinforcing its comeback in the GCC with a complete revamp of its agency line-up. With new agencies appointed to handle the French brand’s public relations (PR), social media and creative, the auto manufacturer says it is dedicated to raising awareness of its range… Read More
Etisalat has launched the UAE first Cloud Gaming service delivering high-definition cloud-based games directly to TVs on its eLife set-top box. Leveraging the power of the cloud, the new eLife TV service enables gamers of all ages to play the latest and most popular games… Read More
Instagram today has exceeded its original purpose as a tool to connect like-minded people through online networking. Instead, the platform has gradually evolved as a medium for personalized storytelling, in turn gaining followers who share the same interest. This form of mobile-first content creation in… Read More
Talkwalker, a social listening and analytics platform, is offering brands and agencies AI-powered video analytics. According to the company, this, combined with its social media analytics and image recognition, can discover up to “3x the number of brand mentions”, providing clients with a 360° view… Read More
The authenticity of consumer goods in the UAE is under the spotlight with Japan External Trade Organisation (JETRO) and Middle East Intellectual Property Group of Japan (ME-IPF) combining efforts to quash the trade of counterfeit products. Following the seizure of more than 25 million fake… Read More
Millennials in the UAE are eyeing property in a big way in the year ahead. This was highlighted in a study by dubizzle Property, implying the need for real estate and property brands in the UAE to ensure their marketing strategies are skewed towards the… Read More
With an active small and medium-sized (SMB) advertiser base that has significantly grown since the start of the year, Twitter is launching its self-serve ads platform in the Middle East & North Africa (MENA) today for SMBs by offering a new payment method via credit… Read More
With the fourth industrial revolution, the deployment of artificial intelligence (AI) and use of social media platforms by individuals, much is impacting both media organizations and governments. Columnist and media expert Yasser Abdel-Aziz takes note of the most important developments affecting media worldwide. Drawing attention… Read More
Expo 2020 Dubai is becoming more active in inviting global audiences to the mega event. In its latest global marketing campaign, ‘Welcome the Future’. Expo 2020 is celebrating humanity’s many achievements and calling on the world to come together to create a better future. The… Read More
Etihad Guest, Etihad Airways’ loyalty program, and Saudi-headquartered Arab National Bank (ANB) have partnered to launch an ANB Etihad Guest Signature Visa Card in the Kingdom of Saudi Arabia (KSA). With its focus on creating a personalized travel experience for Arab-speaking Etihad Guest members, Etihad… Read More
