Dubai Lynx International Festival of Creativity has revealed the first set of shortlists for 2019. In the Digital and Mobile Lynx shortlists, Impact BBDO takes the lead with 12 entries in the shortlist. Punch BBDO has one shortlist as well in the category. TBWA\Raad has… Read More
Leadership gender gap in the global workplace continues to persist because organizations have yet to make advancing women a formal business priority. This was stated in the IBM study ‘Women, Leadership, and the Priority Paradox’ The global study, conducted by IBM Institute for Business Value… Read More
MBC Group is launching ‘MBC Hosts’, a series of talks featuring personalities from around the world who have contributed to the shaping of key industries. The media world will witness the debut of the platform at Dubai Lynx 2019 with businessman Steve Harvey. The Emmy… Read More
Digital marketing is three dimensional when you consider the various elements that can work together such as text, audio, images and video. In terms of digital audio marketing however, there is now a new twist that advertisers and marketers must pay careful attention to. The… Read More
The Middle East & Africa (MEA) is among one of the most important regions in Xerox’ global scheme of things. “Especially the GCC”, as per Pui-Chi Li, the head of marketing for MEA. In a conversation with Arabian Marketer, she reminds the Gulf is recognized… Read More
“There are more CEOs named John or David globally, than all women CEOs in the world put together”. If this data point from Rana Nawas was not an alarming reality, it would be a bad joke. Yet another number she quotes is from the World… Read More
The media and entertainment (M&E) industry in the UAE is evidently doing the right things to tap on consumer’s emotions. According to the largest study of brands based on emotions, the sector saw an unprecedented rise to the top three among 15 industries researched in… Read More
Havas Media Group has bolstered its global team with two new additions. Thomas Minc joins the media team as Managing Director, Global Strategy, and Ellen Zaleski as Managing Director, Global Insights. Both Mr Minc and Ms Zaleski report to Havas Media Group’s Global Chief Strategy… Read More
Enas Rashwan and Yasser Ghoneim, Mentors at Cairo Ad School and Members of Cairo Ad School’s Board of Directors, are joining the jury line up for One Show / Young Ones 2019 representing Cairo Ad School. This would be the first time an educational institute… Read More
The key theme at the 14th edition of the World Association of Newspapers and News Publishers (WAN-IFRA 2019) Middle East Conference is around the age of the audience. From the impact of digital to the steps taken in the news and publishing industry in UAE’s… Read More
