A distinct media identity is an increasingly important asset in modern times where media channels and instruments have exploded, making the media landscape much more complex, particularly following the advent and proliferation of social media networks and the subsequent rise of influencers who, over time,… Read More
Even as tech companies dominate all conversations of brands that leave a mark on millennials, in the Middle East region, Saudi Arabia’s state airline finds its way among the top three brands. In a YouGov survey, iPhone is the most positively talked about brand among… Read More
With customer experience and stronger partnerships key to its offer, Etisalat has launched ‘eLife Unlimited’, an all-new line up of home service offerings delivering enhanced TV content at double internet speeds, introducing ‘Commitment Free’ option for consumers. “Today’s launch of the new home service offering… Read More
The United Arab Emirates is celebrating Saudi National Day, reminding of the deep connections between the two countries. In addition to a series of brand activities, government authorities too express the strong bond that the two countries have shared over the years. The likes of… Read More
Saudi Telecom Company (STC) has embarked on a region-first campaign with Twitter to celebrate Saudi National Day. With the objective to drive awareness and engagement during #SaudiNationalDay2018, STC (@STC_KSA) is showing the love of the Saudi people for their country by inviting them to heart… Read More
Arab News has launched a digital service to track and explain the reforms underway in Saudi Arabia. Set up on the eve of Saudi National Day, the ‘Road to 2030’ section will include news, analysis and opinion around the reforms and transformation underway in the… Read More
To mark Saudi National Day on the September 23, the General Entertainment Authority put together a custom-made event by Cirque du Soleil, organized by MBC Group. The record-breaking performance, that features Cirque du Soleil’s largest number of circus artists ever assembled for a special event,… Read More
With the music industry growing across the Middle East, Anghami is hosting an executive annual gathering on September 26. The event is being organized with the support of its exclusive media representative – Digital Media Services (DMS), the digital arm of Choueiri Group. The invite-only… Read More
There are no formulas for great marketing but there are advice that can trigger a thought or guide in the long game. Omar Johnson, an entrepreneur and the brains behind clutter breaking marketing done for Beats by Dr Dre and Nike, has a series of… Read More
Saving time and money are the top reasons why consumers would use artificial intelligence (AI). In a recent Gartner survey, around 58 percent of respondents said they would use AI if it helps them save time by taking over some tasks. “AI is among the… Read More
