If you have ever been in Saudi Arabia, and are familiar with the kingdom’s culture, it is impossible that you walk away from this Pepsi ad without that hair-raising experience, when a message just hits home. The results reiterate the success of the message. Since… Read More
Arguably, three global trends are transforming the future of travel. These include shifting customer behavior, distribution evolution and the changing dynamics within direct and indirect sales channels and the digital transformation. At least this was the takeaway from a discussion at Arabian Travel Market. One… Read More
Travelers from the United Arab Emirates, Kingdom of Saudi Arabia and Kuwait rely heavily on online sources at every stage of travel and 97 percent, 93 percent and 85 percent, respectively, gained online access while overseas. A Visa Global Travel Intentions (GTI) study highlights this,… Read More
Mai Dubai, the Dubai based bottled water company, has appointed TBWA\Raad as its lead creative agency of record after a competitive pitch process that included several leading agencies in the Middle East. The new partnership will come into effect this month and will see TBWA\Raad… Read More
The region’s own cab hailing digital service, Careem, has initiated a pitch to review its creative duties. While Careem officials did not respond to Arabian Marketer’s queries, well placed industry sources indicate that the pitch is in advanced stages. Sources also state that J. Walter… Read More
The technology sector, particularly the software sector, saw the most number of professionals leaving their companies in the year 2017, pegging the figure at 12.3 percent. This was revealed in a LinkedIn analysis as it studied sectors experiencing the highest talent turnover rates in the… Read More
Vox Cinemas is awarded one of the first licenses to operate cinemas in Saudi Arabia. Its cinema, which will also be the first multiplex in Saudi Arabia will open at Riyadh Park Mall in the coming days. The development paves way for Vox Cinemas to… Read More
The Dubai International Film Festival (DIFF) is adopting a new strategy to support the growth and evolution of the film and content industries in the region. The strategic shift aims to embrace the changes taking place in the region’s creative and entertainment landscape. The new… Read More
The Kingdom of Saudi Arabia’s Ministry of Communications and Information Technology (MCIT) and Huawei have signed a Memorandum of Understanding (MoU) to enable the national cadre in ICT and promote innovation and entrepreneurship in the sector to push the growth and development of the Kingdom,… Read More
With the return of cinema to Saudi Arabia, AMC Cinemas has partnered with Noon to sell tickets online for initial screenings of ‘Black Panther’, that heralds the return of movie theaters to the Kingdom on last week. The Kingdom-wide anticipation, accompanying the arrival of the… Read More
