Telecom player America Movil has gone live with Dubai-based Flytxt’s artificial intelligence (AI), analytics and marketing automation product Neon-dX to personalize engagement with customers by analyzing data to predict their needs in real-time. The tech is being deployed by Claro Americas, a part of America… Read More
The departure of Sir Martin Sorrell from WPP has kicked off the conversation of the breakup of its market research unit, Kantar, from the holding company. Kantar is the parent brand to the likes of TNS and Millward Brown among several others. The unit also… Read More
Organizations across the globe are transforming their networks with intelligent automation, programmable optics and advanced analytics capabilities to be able to adapt and respond dynamically to changing market demands. Understanding the critical role automation plays in responding to future business and market changes, Ciena commissioned… Read More
The Omnicom Media Group MENA has continued, now for seven years, to be among the Great Place to Work UAE’s ‘Best 25 Workplaces’. This year the media holding company, led by CEO, Elie Khouri, has taken the number three spot as the best employer in… Read More
It has been two years since Zenith named Vittorio Bonori as its Global Brand President. Under his leadership, a year ago, the Publicis Media agency donned a new global brand vision and identity. The Arabian Marketer caught up with Mr Bonori to take stock of… Read More
The UAE Organizing Committee for the 24th World Energy Congress (WEC) has appointed Hill+Knowlton Strategies to support the strategic communications and international public relations for the 24th WEC, taking place from September 9-2, 2019 at the Abu Dhabi National Exhibition Centre (ADNEC). The WEC is… Read More
More than half (52%) of women in Saudi Arabia believe the perception that they are not equipped with the necessary skill sets to join the workforce in the Kingdom is the biggest myth hindering their success and employment. This is according to a new LinkedIn… Read More
Meltwater, a media intelligence company, has acquired Sysomos, a social analytics and engagement company. The addition of Sysomos to Meltwater enables organizations to analyze social media, news and other human-generated content in one platform. “All the social analytics companies look at social data in isolation,… Read More
Dubai-based independent communications agency Alisa PR is appointed to handle the PR duties of the sixth edition of Arab Fashion Week (AFW) in Dubai, along with a new office opening in Dubai, over a media ceremony on Queen Elizabeth 2 at Port Rashid. AFW is… Read More
The 15th Arab Media Forum kicked off in Kuwait on Sunday (April 22), with Sharjah being chosen as the ‘guest of honor’. Addressing the Forum, Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Council (SMC), stressed the strong brotherly bonds between Sharjah and… Read More
