dmexco has begun 2018 with a new management team. Dominik Matyka, an entrepreneur, venture capitalist and startup founder, has been named dmexco’s Chief Advisor and will be responsible for its strategy and conference. This completes the management team for dmexco, whihc has over the years… Read More
Dubai Studio City and in5, an enabling platform for entrepreneurs in tech, design and media, have launched a competition inviting content creators to showcase their talent through innovatively produced videos. The closing date for submissions is January 25, 2018. Supported by UTURN, the Arabic entertainment… Read More
The year 2017 may have been tough for the industry, but Casio has had a good year, and Japan-based consumer and commercial electronics player is bullish on its expectations from 2018 as well. After the high decibel launch of the Casio G-Shock Mudmaster collector’s edition,… Read More
Travel brands will be looking to capitalize on the many consumers who are planning their vacations for the coming year. When it comes to the best places to target this audience, the more traditional channels remain the most effective. Search engines and TV ads top… Read More
FP7/DXB is beginning 2018 with a new leader onboard and Jon Marchant, the agency’s recently appointed managing director, is looking forward to this new mandate. Mr Marchant, who has recently moved to Dubai from McCann Central in the United Kingdom, is credited with creating one… Read More
The role of the brand ambassador has undergone significant change in an age of social media influencers and micro influencers. Mohammed Al Balooshi, the Emirati-national Motocross champion, represents the class of brand ambassadors who know how to connect with their target audiences the new and… Read More
Marketers are transitioning from creative content produced by humans towards content produced by machines. They plan to use machines to automate the personalized delivery of creative content through online advertisements, for individual consumers. In a Criteo-commissioned IDC study, the implication for this reiterates the role… Read More
Three years ago, on this day, we launched the Arabian Marketer with the aim to become the most reliable and trusted digital-first news reporting on the business of marketing, advertising and media in the Middle East and North Africa (MENA) region. A goal we continue… Read More
When we were discussing Arabian Marketer’s third anniversary plans in our editorial meet, I could not help but wonder how quickly time has passed. While it is true for any good experience, it did take me back to our first editorial meet, which as cliché… Read More
McDonald’s has appointed Publicis Groupe to handle its consolidated business portfolio in the GCC region. Publicis Groupe had designed a new operating model to strengthen its collaboration with the fast food company that had put its entire business portfolio up for pitch. “To realize McDonald’s… Read More
