Amino, an app that offers a platform to create and find communities for any interest in the world, is seeking to address the online Arabic content gap for regional social media users as it officially launches in the region. The company is driven by the… Read More
For Isobar, 2018 will be the year where technology enhances and scales the most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional… Read More
Social platforms have become an ideal avenue for beauty brands hoping to organically expand their reach. Due to its visual nature, Instagram in particular has been an attractive channel for brands looking to showcase their latest beauty products – including via influencers. Compared to the… Read More
Facebook has rolled out its newest initiatives to help Arab content creators unleash their creativity at VIDXB, an annual gathering celebrating the world of online video. The all-new Facebook Creator App and the Facebook for Creators website will enable the easy creation of content and… Read More
OSN and NBCUniversal International Networks have formed an exclusive collaboration, partnering SYFY – the brand for fans of science fiction and fantasy genres – with INSA, the graffiti artist who created the world’s largest GIF visible from space – to commission a piece of street… Read More
Brands and retailers not only realize the potential of data, but also view collaboration and pooled assets as a way to better meet customers’ needs, drive value and compete. This has been among the key messages for companies in the ecommerce domain for 2017, including… Read More
Ending a stint lasting more than three decades, Terry Savage, Chairman of Cannes Lions, will leave the festival following the 2018 event. Mr Savage’s 33-year long Lions’ journey began as the representative for the festival in Australia, then as CEO, and for the last decade… Read More
The region’s first ever celebration of online content creators, media influencers, fan communities, and industry professionals took place at VIDXB. Held between 8-9 December at the Dubai World Trade Centre, du was the official telco partner during the event where it hosted a meet and… Read More
The year 2018 will see marketers face some new and some 2018 versions of old concerns, or so suggests the five key marketing challenges that WARC has enlisted to watch out for in the year ahead. The marketing intelligence service points out CX, data, digital… Read More
Ten jury presidents will lead the 2018 juries across 18 Awards categories at Dubai Lynx, including the recently launched Healthcare Award. “Our juries are at the heart of the Festival, reviewing work from across the MENA region and the jury presidents play an extremely important… Read More
