In the wake of a multiagency pitch process, Emirates Integrated Telecommunications Company (EITC) has awarded the media mandate of its telecom brand du to Hearts & Science. Starcom has been du’s media agency of record since 2015, prior to which, the account was handled by… Read More
With both Facebook and Snapchat investing in original TV content in 2017, the commitment of the social media giants to stake a claim to a portion of TV revenues is clear. There are indications, however, that music may be the next industry that social services… Read More
The year 2017 has not been easy for the advertising pie in the Middle East & Africa (MEA) region. In GroupM’s most recent investment forecasts, the media investment group has indicated a decline of 5.1 percent in adspends in the MEA region in 2017. The… Read More
The year 2018 is poised to be another busy year for marketers, complete with continued evolution in communication approaches, media targeting technology and ROI measurement. How brands communicate with people will continue to evolve rapidly away from just standard paid media. Kantar Millward Brown has… Read More
There is no denying that online video viewing is growing at an unprecedented pace, making videos a must-explore advertising option for marketers. Platforms are putting their best foot forward to assist brands in making the most of online videos, but not all are necessarily doing… Read More
In MENA, the television industry is evolving in terms of content and business models for over-the-top (OTT) and pay TV. Broadcasters will adopt technologies to provide an enhanced user experience in the rising competitive landscape, according to a recent report by Frost & Sullivan. The… Read More
Aspiring social media influencers can now be a part of a digital influencer competition and series in the region. With applications opening on December 1st, ‘Sadeem’ will take candidates on an exciting journey of discovery, creativity, and digital growth that inspires them to achieve their… Read More
The Middle East and North Africa (MENA) region is once again the only regional bloc to record declining advertising spend, as per the latest Zenith Advertising Expenditure Forecast. The December 2017 edition however has some good news to show in the robust growth of internet… Read More
Our research partners at The Institute for the Future (IFTF) recently forecast that we’re entering the next era of human machine partnership, and that between now and 2030 humans and machines will work in closer concert with each other, transforming our lives. We’ve worked with… Read More
In comparison to the 94 percent increase recorded in online sales on Black Friday in 2016, in the Middle East & Africa (MEA) region, this year there was an increase of 179 percent from the October average. These numbers from Criteo further vindicate that ecommerce… Read More
