Online shopping has now become a mobile-first activity. This transition reflects changing attitudes towards m-commerce and signals a new era of growth for other purchasing avenues heavily reliant on mobile. Continued growth for m-commerce will pave the way for location-based retail, AR shopping experiences, social… Read More
“There are many possible futures ahead of us. The road we’ll end up taking is still ours to choose.” With these two sentences, Jonathan (JC) Oliver, global creative officer of Unlockd and speaker at BrainScape 2017, set the tone for PHD’s annual conference in Dubai.… Read More
RTB House has implemented new algorithms for precise estimation of cost-through clicks (CTRs), which it claims allows better prediction for potential clicks on ads, thereby yielding higher return on investment (ROI) for customers. This development makes the retargeting tech company use deep learning – the… Read More
Twitter has taken a slew of steps to increase transparency for all ads on the platform, including political ads and issue-based ads. It will also be improving controls for its customers and adopting stricter advertising policies. In the coming weeks, Twitter will launch a transparency… Read More
WARC has taken a closer look at the region’s most effective marketing trends, based on insights from the inaugural WARC Prize for MENA Strategy, in its MENA Strategy Report 2017. “We’ve analyzed all the submissions to establish unrivaled insights into how the region’s communication strategies… Read More
Nart Bouran is leaving his role as CEO of Sky News Arabia (SNA) in January 2018 after seven years leading the multi-platform Arabic language news organizations. Mr Bouran will continue at SNA until the end of the year and will assume an editorial advisory role… Read More
Hussain Al Qemzi has stepped down from his position as Managing Director of Noor Bank, effective 31 October, 2017. Mr Al Qemzi was CEO of Noor Bank from its inception in 2008 until June 2017 when he became the Bank’s first Managing Director. “Since Noor… Read More
Social media giant Facebook is the most positively talked about brand among millennials in the UAE, ahead of iPhone and Apple according to new data from YouGov BrandIndex. The top 10 brands in the region for millennials include Facebook, iPhone, Apple, WhatsApp, Samsung Galaxy, Samsung,… Read More
An IT expert says that those who fail to take their business onto a digital platform are in danger of losing their competitive edge. Altaf Alimohamed, Managing Director of Cobweb Solutions UAE cited a recent study from MIT Center for Digital Business suggesting businesses who… Read More
International Government Communication Centre of the Sharjah Government Media Bureau (SGMB) will host an interactive session at the Sharjah International Book Fair titled ‘Leading Creativity in Government Communication’. The session will be led by international motivational speaker Kevin Abdul Rahman on November 1-2, 2017. This… Read More
