Cadillac, in partnership with The Andy Warhol Museum, has named 2017’s final exhibition of ‘Letters to Andy Warhol’, which is set to take place at UAE’s Dubai Design District (d3) as part of Dubai’s urban lifestyle event, Sole DXB. Held from 8-16 December 2017, the… Read More
Spark*, the creative and branding arm of The Publicity Network (Publinet), has appointed Nadine Abboud as Director of Client Services, bringing over 15 years of integrated marketing and communications experience to the agency. In her new role, Ms Abboud will be responsible for providing the… Read More
With portfolio of consumer healthcare brands including Sensodyne, Panadol, Parodontax, Otrivin and Voltaren, for GSK efficiently driving reach and achieving better penetration across markets such as KSA and UAE is imperative. However, that presents challenges in a region where more people spend time on digital… Read More
Completing five years in the Middle East and North Africa (MENA) region, Facebook opened doors to new regional headquarters in Dubai. The 20,000-square-foot space features an open office concept, and showcases regional cultural inspirations through the various designs and artistic cues. Since launching its local… Read More
Panasonic Marketing Middle East & Africa (PMMAF) has embarked on one of its biggest consumer marketing exercises in the Middle East. The campaign ‘Makers of Quality. Mastered in Japan’, the media mandate for which was recently awarded to Vizeum MENA , looks to emphasize on… Read More
How are digital users, particularly gamers, engaging with eSports tournaments across the world? Global Web Index looks to answer this question, reiterating the fact that while digital has become near mainstream in the Middle East & Africa (MEA) region like some of the other regions,… Read More
“If your business is not on the internet, then your business will be out of business.” – Bill Gates A virtual platform evolved, which aided the users to procure and vend goods and services on the internet with ease. Ecommerce has been revolutionizing the world… Read More
Blockchain, together with artificial intelligence, machine learning, robotics, and virtual and augmented reality, has the potential to deliver disruptive outcomes and reshape digital business in 2018. And companies that have not started the digital investment cycle are at high risk of being disrupted. This is… Read More
Dubai Airport Freezone Authority (DAFZA) and wasl Asset Management Group have joined hands to launch Dubai CommerCity in the Umm Ramool area. This AED 2.7 billion, 2.1-million square feet joint venture is the first free zone dedicated to ecommerce in the MENA region. The initiative… Read More
World Tourism Day is just behind us, a day that highlights one of the UAE’s biggest industries. In 2016, tourism and travel accounted for 12.1 percent of the UAE’s GDP, adding $43.3 billion to the economy. The country attracts masses of tourists from season to… Read More
