“If your business is not on the internet, then your business will be out of business.” – Bill Gates A virtual platform evolved, which aided the users to procure and vend goods and services on the internet with ease. Ecommerce has been revolutionizing the world… Read More
Blockchain, together with artificial intelligence, machine learning, robotics, and virtual and augmented reality, has the potential to deliver disruptive outcomes and reshape digital business in 2018. And companies that have not started the digital investment cycle are at high risk of being disrupted. This is… Read More
Dubai Airport Freezone Authority (DAFZA) and wasl Asset Management Group have joined hands to launch Dubai CommerCity in the Umm Ramool area. This AED 2.7 billion, 2.1-million square feet joint venture is the first free zone dedicated to ecommerce in the MENA region. The initiative… Read More
World Tourism Day is just behind us, a day that highlights one of the UAE’s biggest industries. In 2016, tourism and travel accounted for 12.1 percent of the UAE’s GDP, adding $43.3 billion to the economy. The country attracts masses of tourists from season to… Read More
Online shopping has now become a mobile-first activity. This transition reflects changing attitudes towards m-commerce and signals a new era of growth for other purchasing avenues heavily reliant on mobile. Continued growth for m-commerce will pave the way for location-based retail, AR shopping experiences, social… Read More
“There are many possible futures ahead of us. The road we’ll end up taking is still ours to choose.” With these two sentences, Jonathan (JC) Oliver, global creative officer of Unlockd and speaker at BrainScape 2017, set the tone for PHD’s annual conference in Dubai.… Read More
RTB House has implemented new algorithms for precise estimation of cost-through clicks (CTRs), which it claims allows better prediction for potential clicks on ads, thereby yielding higher return on investment (ROI) for customers. This development makes the retargeting tech company use deep learning – the… Read More
Twitter has taken a slew of steps to increase transparency for all ads on the platform, including political ads and issue-based ads. It will also be improving controls for its customers and adopting stricter advertising policies. In the coming weeks, Twitter will launch a transparency… Read More
WARC has taken a closer look at the region’s most effective marketing trends, based on insights from the inaugural WARC Prize for MENA Strategy, in its MENA Strategy Report 2017. “We’ve analyzed all the submissions to establish unrivaled insights into how the region’s communication strategies… Read More
Nart Bouran is leaving his role as CEO of Sky News Arabia (SNA) in January 2018 after seven years leading the multi-platform Arabic language news organizations. Mr Bouran will continue at SNA until the end of the year and will assume an editorial advisory role… Read More
