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Page 322

Why Digital Audio Advertising Will Continue to Grow In MENA

Why Digital Audio Advertising Will Continue to Grow In MENA

9 years ago by Sana MahmudAdvertising

Regional brands and marketers are increasingly using the power of audio to deliver messages to over 50 million consumers in the Middle East and North Africa (MENA) region. This was highlighted once again at the first Anghami-organized Digital Audio Day, done with the support of… Read More

Epica Extends Entry Deadline To Friday The 13th

Epica Extends Entry Deadline To Friday The 13th

9 years ago by AM News DeskAdvertising

The Epica Awards has extended its entry deadline to Friday, October 13. Potential entrants in the fields of advertising, PR, design and digital have time to submit their work to Epica’s jury of journalists covering the creative industries. Apart from giving late entrants a chance… Read More

Mobile Moves Metal – Digital Engagement For Automotive Industry

Mobile Moves Metal – Digital Engagement For Automotive Industry

9 years ago by Eleni KitraContributors

The auto industry is undergoing a large-scale disruption, not seen in its over 100 year history. Connected mobility, autonomous driving, digitization and electrification are driving change at unparalleled speed. Around the world, there are 1 billion cars in operation today and 75M new registrations every… Read More

Delta Partners Appoint New Partner In New York Office

Delta Partners Appoint New Partner In New York Office

9 years ago by Zeba MahmudDigital

Dubai-based Delta Partners, an advisory and investment firm specializing in the telecoms, media and digital (TMD) space, has appointed Mark Fleming as a Partner of the firm, based in the company’s New York office. Mr Fleming has over 25 years of experience advising and partnering… Read More

Mankind Machine Merge At PHD’s Brainscape 2017

Mankind Machine Merge At PHD’s Brainscape 2017

9 years ago by Sana MahmudAdvertising

Forecasting what the future may hold has never been an exact science. Yet, at this year’s Cannes Lions Festival of Creativity, futurist Ray Kurzweil gave an indication for the launch of ‘Merge’, PHD’s latest book. Within the next three decades, humans will merge with machines,… Read More

Ecommerce Platform Noon Launches In UAE

Ecommerce Platform Noon Launches In UAE

9 years ago by Kiran KidwaiAM Unicorns

After a delay of nine months, the much talked about Noon website has opened up to the public on September 30. The scheduled launch of the USD 1 billion commerce platform was in the month of January but unexpected delays in operations led to the… Read More

UAE CEOs See Disruption As A Growth Catalyst: KPMG

UAE CEOs See Disruption As A Growth Catalyst: KPMG

9 years ago by AM News DeskMarketing

UAE CEOs see disruption as a major catalyst for growth and remain increasingly focused on exploiting these disruptors to drive business strategy, the 2017 KPMG CEO Outlook Survey has found. The survey that polled over 1,200 CEOs across the globe (including the GCC) has found… Read More

LinkedIn To Recognize MENA’s ‘Happiest’ Organization

LinkedIn To Recognize MENA’s ‘Happiest’ Organization

9 years ago by Kiran KidwaiDigital

LinkedIn is gearing up for the 2017 LinkedIn MENA Talent Awards, that celebrates the success of Middle East & North Africa (MENA) companies in the talent acquisition and employer branding space. At this year’s edition, LinkedIn, in partnership with UAE’s National Program for Happiness and… Read More

How To Successfully Market Your Ecommerce Venture

How To Successfully Market Your Ecommerce Venture

9 years ago by Trevor KunaContributors

September has been a busy month for QNET, as the Asian direct selling company hosted its biggest extravaganza in the Middle East for the year—V-UAE 2017, a direct selling convention attracting over 10,000 attendees annually. Ecommerce brands have moved towards hard sell to focussing more… Read More

Traccs, Open Influence Bring Data-Driven Influencer Mrktg Solutions

Traccs, Open Influence Bring Data-Driven Influencer Mrktg Solutions

9 years ago by Kiran KidwaiDigital

PR network Traccs and Open Influence is launching ‘Open Influence MENA’ next year to offer access to a full suite of data-driven influencer marketing solutions to brands in Middle East and North Africa. ‘Open Influence MENA’ combines TRACCS’ communication capabilities, and Open Influence’s proprietary technology… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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