This past summer, I attended the Cannes Lions International Festival of Creativity, one of the year’s biggest gatherings for advertisers. There, some marketers told me they are feeling uneasy. Chief among their concerns are the issues of viewability, online ad metrics and brand safety. We… Read More
Sir Martin Sorrell does not like a duopoly, at least not when he is on the other side of the table. The CEO of WPP, the largest advertising and marketing services holding company, has been vocal on the need of a third force in the… Read More
With an active user base of 2 billion, there are many firsts that Facebook is faced with – perhaps the most important one being the responsibility that it puts on the platform not only in protecting the privacy and other rights of its users but… Read More
It has been two years to the tragic drowning of Alan Kurdi. A refugee boy whose body washed up on the shores, shook the world and opened people’s eyes to the plight of a refugee. At that time, the world came together in solidarity. The… Read More
A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the challenges of GDPR, even if they are not based in the EU. The World Federation of Advertisers survey found that 70 percent… Read More
The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration with On Device Research. People regard pop-up ads (cited by 28 percent of respondents) as the most annoying mobile formats, closely… Read More
Digital transformation is front and centre at the ongoing dmexco 2017 in Cologne. With 1100 exhibitors from around the world and over 570 international speakers, dmexco has brought together all conversations around the global digital economy in a single location. In the various conversations at… Read More
Grey Group has appointed Kamil Kuran as its new Group Chief Executive Officer, Grey MENA. In his new role, he will report to Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East, and Africa. “We are currently pushing forward in the MENA region… Read More
Global Web Index has taken a close look at 10 car brands, exploring which owners are most willing to actively advocate their chosen brand to others –– defined as a willingness to write positive reviews or actively recommend the brand to friends or family. Mercedes-Benz… Read More
Having become one of the must attend forums for global digital professionals, dmexco 2017 begins in Cologne today. The two-day forum has positioned itself as a platform that is purely focused on business and in indentifying trends that will assist marketers and business leaders in… Read More
