More than half of young Syrian refugees say they are unlikely to return home permanently, and an end to the war and the elimination of Daesh are viewed as the decisive steps needed for them to consider going back. Those are the key findings from… Read More
Marketing to the young Muslim consumer has been gaining significance for companies over the last few years. Not only due to the sheer size of this audience that is growing further, but also because of the influence that young Muslims exert in driving specific categories.… Read More
As various streaming services or subscription TV pick up in the Middle East & Africa (MEA) region, Global Web Index takes a closer look at engagement with TV subscription services, such as Netflix. While some of the other regions show significant consumption of services such… Read More
Ready for take-off on September 11, 2017, the first dmexco pre-conference will take place at an altitude of 33,000 feet on board the Lufthansa FlyingLab for dmexco. The event itself commences with the opening gala on September 12, 2017 in Cologne. On flight LH 405… Read More
Consumers in the United Arab Emirates (UAE) are more ready to adopt artificial intelligence (AI) powered devices and services than consumers in many other countries, according to new findings from the annual research from Accenture. Based on a poll of 26,000 consumers in 26 countries,… Read More
RAK Radio Broadcasting Authority (RAK Radio) is looking to reach out to a worldwide audience, with the objective to take the voice of Ras Al Khaimah around the globe. Stationed in the Media Zone of Ras Al Khaimah Economic Zone (RAKEZ), RAK Radio has set… Read More
KPMG and Microsoft have launched two strategic initiatives that will expand the scope of their global alliance: firstly, to provide companies in Saudi Arabia and around the world with a portfolio of digital solutions, and secondly to enable KPMG’s smart audit platform, KPMG Clara –… Read More
RB’s family protection brand Dettol has topped the list of personal care brands in the UAE according to an inaugural global brand health rankings released by YouGov BrandIndex. Consumer data from YouGov’s daily brand tracker over the past 12 months has found that Dettol is… Read More
Even as TV sets hold significant lead when it comes to watching live broadcast television, the gap between TVs and other devices narrows significantly for watching on-demand TV. In the Middle East & Africa, around 11 percent audiences are consuming on demand content via mobile… Read More
Wego, an online travel marketplace across the Middle East and North Africa (MENA) region, and MBC Group (Middle East Broadcasting Center), a multimedia company, have entered a strategic partnership whereby MBC has invested a significant amount to accelerate Wego’s growth across the region. As part… Read More
